100 open hotels for IHG’s fastest growing premium brand, voco
🏨 IHG Hotels & Resorts celebrates 100 voco hotels open within seven years, launched in 2018. As of 2023, voco nearly doubled its system and pipeline, with 100 hotels in 25 countries and 95 more planned. Key locations include Yangshuo, China, and Myrtle Beach, USA. voco’s success stems from a flexible design approach, low upfront costs, and IHG’s platform, supporting 145 million loyalty members, and driving swift, impactful brand growth.
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