Another US fried chicken brand is coming to the UK. Is there space for it?
🍗 Dave’s Hot Chicken (DHC), a U.S. fast-food brand founded in 2017 by chef Dave Kopushyan and friends, targets Gen Z and Millennials with its spicy chicken menu. With spice levels from No Spice to Reaper, DHC has grown to 200 restaurants in the U.S., Canada, and the Middle East, and has 700 more planned. It reached social media fame with 2.4 million TikTok and 1.3 million Instagram followers. The Azzurri Group signed an agreement to open 60 restaurants in the UK, starting in London next year. DHC's appeal includes jumbo chicken sliders and sides like kale slaw and seasoned fries, endorsed by celebrities like Drake and Samuel L. Jackson.
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