The Hotelier’s Dilemma: Why Chasing Occupancy Is Killing Your Profit
🏨 In today's hotel industry, success isn't about 100% occupancy but attracting the right guests. Key questions for hoteliers include: Why do travelers visit my location? What unique role does my hotel play? By understanding these, hotels can differentiate and avoid price wars. Total revenue, not just room rate, should be the focus, targeting specific guests who value unique experiences. Hotels must shift from being bed-providers to value-creators to enhance profitability.
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