Pan Pacific Hotels appoints new commercial and marketing chief
🏨 Pan Pacific Hotels Group appointed Celine Du as chief commercial and marketing officer amidst its expansion strategy. With over 30 years in luxury hospitality, Du will enhance commercial performance for Pan Pacific, Parkroyal Collection, and Parkroyal brands. She previously held senior roles at Mandarin Oriental and Shangri-La. CEO Choe Peng Sum praised her leadership and data-driven strategies. Du aims to boost performance and loyalty, following the group’s recent rebranding and focus on global presence.
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