Geoffray Maugin Joins Hyatt as CEO for EAME Region; Focus on Brand Differentiation and Loyalty Growth
🏨 Geoffray Maugin, with 25+ years in strategic marketing and luxury brands, joined Hyatt in February 2026 from Zurich. Previously, he enhanced customer experiences at Accor for 5,000 hotels and founded E-Morphoz in 2022. At Hyatt, his focus includes brand differentiation, leveraging 66 million World of Hyatt members, and expanding the loyalty program. Hyatt leads with 148,000 rooms globally as of 2025. The program grew by 19% in 2025, aligning with Marc Jacheet's vision for premiumization.
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