Starhotels Appoints Alexandro Della Croce as Chief Commercial Officer to Unify Revenue Functions Across 34 Hotels
🏨 Alexandro Della Croce becomes Chief Commercial Officer of a 34-hotel portfolio, following a Rome-based hotel group acquisition and UK sales office opening. With over 20 years of experience, he aims to integrate Sales, Revenue, and Events for strategic consistency. The shift reflects industry trends toward unifying pricing, distribution, and events, crucial for controlling rising costs and the growing TRevPAR importance. Starhotels seeks to solidify its position as Italy’s top private hotel group.
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