Kim Jones Announces Eponymous Fashion Label Launching for A/W 2027 with First Store Opening in Hong Kong
👑 Kim Jones, after stepping away from Dior Men and Fendi, is launching his eponymous label for A/W 2027, with a majority stake alongside Lucy Beeden and an undisclosed investor. The collection, designed in London and produced in Japan and Italy, emphasizes versatility and will launch online in mid-2027. A Hong Kong store, located in Central Yards, will open in autumn 2027, with more locations planned in Asia. Jones received an OBE in 2020.
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