Innovation

🏨 The article outlines a five-stage action plan to enhance the guest experience: ATTRACT, CAPTURE, PREPARE, DELIVER, and REVIEW. It emphasizes using cross-functional "pods" for each stage: Storytelling, Conversion, Experience, and Loyalty. Key metrics include brand search volume, direct booking share, pre-arrival upsell revenue, TRevPAR, and Customer Lifetime Value. Success relies on leadership, technology, and talent, focusing on data-driven decisions and AI to optimize and personalize guest interactions. The goal is seamless guest journeys for long-term profitability and loyalty.

💻 Travel professionals face intense competition and rising client expectations, with 92% happy in their jobs despite challenges. Major hurdles include searching for deals (notably in GCC at 52% and Asia at 49%) and maintaining income levels (15% concerned). RateHawk’s survey of 1,300 professionals highlights demand for tech solutions, with 29% seeking better access and 33% desiring improved mobile booking. Automation tools are preferred by 50%, especially in North America and Europe. Technology adoption remains a challenge, particularly in Asia.

🏨 More than half (56%) of hotels feel tech upgrade pressure, reveals Hotels.com’s 2025 Hotel Room Innsights survey. This global survey of 450+ properties highlights ‘ComfortTech’ trends like smart fans and TVs, and calls out tech confusion, with 52% of hotels now offering verbal tech walk-throughs. While 70% of guests prefer face-to-face interaction, hotels aim to integrate AI concierge services and voice controls. Hotels.com is updating booking software for intuitive use and personalized experiences.

💻 Travel tech firms Amadeus and Shiji have partnered in 2025 to create a comprehensive hospitality technology suite for hotels. The collaboration aims to integrate products like Shiji Daylight PMS, Infrasys POS, and Amadeus HotSOS, among others, into a single product. Although both companies will continue to operate independently, the integration addresses challenges like fragmentation and connectivity. Kevin King, CEO of Shiji International, and Francisco Pérez-Lozao Rüter, president of hospitality at Amadeus, highlight the benefits of this cutting-edge solution.

🌍 Explore Worldwide launched a digital tool to help UK holidaymakers plan their ideal micro-retirement trips. Survey results show 29% of UK workers are considering extended breaks, with 48% motivated by travel. Popular destinations include Europe (37%), New Zealand (30%), and Australia (26%). Financial constraints (49%), employer support (26%), and family responsibilities (22%) are main barriers. Post-sabbatical, 84% feel positive returning to work, and 96% have renewed purpose. 🌍

✈️ RateHawk has doubled its API network over the past year, now partnering with more than 1,200 companies globally, including OTAs and TMCs. Their API provides access to hotel inventory from 330 suppliers and 220,000 direct contracts. 🤝 Partnering with Vibe and Paximum, RateHawk facilitates easy integration through 130 tech platforms and offers 24/7 multilingual support. Tailored support with flexible pricing enhances scalability, enabling efficient operations in the travel industry.

💻 Amadeus and Shiji expanded their agreement in Berlin, facilitating mutual licensing and referrals of their hotel solutions, including Shiji Daylight PMS and Amadeus HotSOS. This collaboration improves hotel technology integration, enhances guest servicing, streamlines vendor management, and drives innovation. Through single-image integration, hotels can manage inventory, rates, and availability more efficiently. Shiji CEO Kevin King and Amadeus Hospitality President Francisco Pérez-Lozao Rüter emphasize the global benefits of this seamless technology ecosystem for hotels.