Innovation - 10 Minutes News for Hoteliers - Page 109

8 min

Navigating the Next Frontier of Social Commerce in Hospitality

TikTok Go and Hospitality 🌍 TikTok Go, launched in partnership with Booking.com, allows hotel bookings directly within TikTok. As of August 2025, it's active in the US, Indonesia, and Japan, with plans to expand over 12-18 months. Hotels pay a commission of 10-25% per booking, similar to Booking.com. TikTok Go is reshaping hospitality with integrated storytelling and booking, shifting discovery from traditional OTAs to TikTok's creative content.

2 min

New: AI Analytics Show Hoteliers the Reasons Behind the Ratings

📊 GuestRevu has introduced AI Analytics, enhancing its feedback platform to help hoteliers. This tool distills thousands of comments into actionable insights, surfaces themes, detects emotions, and provides click-through context for detailed analysis. Features include trend tracking and service ticket creation. Early users, like David Scott from Hotel Folk, appreciate its ability to summarize weekly or monthly reviews. Available now as an add-on, this follows the launch of their AI Management Responses tool for quick, on-brand replies.

2 min

Magnuson Hotels’ co-founders launch soft brand Mayfield

🛑 Co-founders Thomas and Melissa Magnuson launched Mayfield, a soft hotel brand, in the US/UK with 100 independent midscale hotels. Mayfield partners with Mews for tech solutions like AI pricing and self-check-in, aiming to target business travel segments and distribute through 650,000 corporate agents and OTAs. Emphasizing local community support, Mayfield promotes local procurement and showcases hotel uniqueness without enforcing uniform upgrades or branding.

From rooms to ecosystems

💻 Sep 10, 2025, hotels are transforming globally with Alvin Toffler’s vision of information-driven ecosystems. Knowledge is doubling every 12–24 hours, pushing the shift from standardization to personalization in guest experiences. AI, robotics, and data from wearables and IoT enable automation and tailored stays. Millennials and Gen Z demand eco-friendly, wellness-focused environments, urging hotels to innovate responsibly. Instead of replacing staff, adaptive tech integration is key for seamless guest journeys. More insights from Bonnie Knutson at Michigan State University.

Marriott bets big on AI and cloud transformation

💻 Sep 10, 2025, Marriott International is modernizing with new cloud platforms and AI tech over 18 months. It's piloting Microsoft Copilot, AI call center coaches, and AI trip planning for Bonvoy members. An “agentic mesh” AI layer is being developed to boost innovation efficiently. Cybersecurity enhancements follow FTC settlements, emphasizing data privacy. A four-part governance framework ensures responsible AI use, balancing ambition with caution, as many enterprise AI projects struggle to scale.

3 min

Hospitable launches cleaner marketplace and major operations update, delivering “cleaning on autopilot” for hosts

💻 On September 9, 2025, in San Francisco, Hospitable launched its Cleaner Marketplace in the US and Canada. With over 150,000 vetted cleaners, it automates turnovers via a real-time tracked system. Operations Smart Lock Codes enhance security. CEO Pierre-Camille Hamana highlighted the solution to cleaning challenges for short-term rentals. Hospitable, evolving since its 2016 launch, automated 25 million messages and processed $4.6 billion in revenue by 2024, supporting thousands of hosts worldwide.

4 min

Want to Deepen Your Guest Relationships? Let a Robot Do the Talking.

🤖 In 2025, travelers serve as their own agents, evaluating hotel offers rapidly, intensifying competition. Conversational AI, like virtual concierges, gains prominence for providing seamless service, enhancing customer satisfaction by managing queries on platforms like WhatsApp and SMS. Key benefits include streamlined bookings, personalized itineraries, language barrier reduction, and improved customer service. AI interactions accumulate customer insights, deepening bonds. Hotels should integrate AI in high-touch areas, making it essential for progressive hospitality.

4 min

New hotel tech, same chaos: What usually goes wrong?

💻 Hotel operators face challenges when adopting new Property Management Systems (PMS). Claudia Meglin, Director of CMC Hospitality Software, discusses with Mews CEO Matt Welle the pitfalls, including unchanged processes that negate tech benefits. Franchise hotels often have brand-imposed systems lacking operational support. Successful adaptation requires team involvement, training, and continuous change management beyond go-live day. Effective integration involves new SOPs, internal champions, and regular feedback, transforming tech from "new" to integral.

2 min

G6 Hospitality and OYO US’s Parent Rebrands as PRISM

📈 Oravel Stays Limited rebranded to PRISM in September 2025 in Dallas, Texas. Founded in 2012 by Ritesh Agarwal, OYO expanded globally, now serving 100 million customers across 35+ countries. PRISM includes brands like Motel 6, Studio 6, and more. The rebrand follows a global naming competition with over 6000 entries. In 2025, PRISM plans to add 150 hotels under Motel 6 and Studio 6, and OYO added 150 U.S. hotels in the year’s first half.

2 min

Direct Bookings Up, Errors Down: Asiatic Hotel’s Winning STAAH Story

🌐 Asiatic Hotel in Malacca, Malaysia, transformed its operations in 2022 by integrating STAAH's channel management tools. With STAAH, real-time updates eliminate overbookings and manual OTA updates, resulting in increased direct bookings and revenue. The hotel's user-friendly tech setup allows for quick adjustments in room availability and packages, enhancing guest experience and operational efficiency. The collaboration with STAAH has been pivotal in the hotel's improved performance and growth.

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