The hospitality sector cannot afford to overlook AI
💻 78% of hotel chains use AI, with 89% planning expansion, but only 8% have a strategy. Trust in AI is rated 6.6/10, with reliance at 4.7. AI-driven transactions soared 600% from September 2023 to January 2024. 42% of travelers use AI for trip planning. Barriers include lack of expertise and ROI measurement. Effective AI use improves business intelligence, chatbots, and personalized bookings, enhancing guest experience, without replacing human roles.
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