Guest Post: Hotels, embrace the technology…
💻 Global hotel operators are expanding brands to meet growing guest demands, risking the "cookie cutter" brand label. Hotels are advised to standardize technology systems to improve operations. The tech stacks in hotels evolve over time, often resulting in inefficient setups. Establishing a unified "brand book" for technology aids in consistent standards. This foundation allows hotels to innovate on top, enhancing guest personalization and experience. Ultimately, consistency in systems simplifies operations and facilitates learning across hotel estates.
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