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Innovation

4617 posts

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  • 1 min

I just turned up at my hotel & the lobby was completely empty. No receptionist, no hotel manager, no porter & no concierge. Welcome to the new age of self check-in… OK to be fair I wasn’t completely… | Josh Howard | 49 comments

  • Josh Howard
  • 26 September 2025
🏨 In 2025, a hotel visit highlighted the rise of self check-in, with no receptionist, manager, porter, or concierge present. A fellow guest and I managed check-in without tech issues, taking just five minutes to access our rooms. While efficient, the absence of human interaction felt unusual, akin to entering a friend's home unaccompanied. This system benefits tech-savvy travelers, but could pose challenges for older guests, potentially being seen as a service downgrade.
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  • 1 min

After fifteen years spent teaching students across Europe, twenty in digital marketing, and twenty-six in hospitality, one conclusion imposes itself with brutal clarity: (almost) everything we… | Simone Puorto

  • Simone Puorto
  • 26 September 2025
💻 "Ben Wolff highlights a pivotal shift in the hospitality industry: traditional booking funnels are obsolete. With 15 years in teaching, 20 in digital marketing, and 26 in hospitality, the realization is clear. Platforms like TikTok Go and AI tools such as ChatGPT transform social platforms into booking engines, merging discovery and booking into one seamless process. As this 'anti-funnel' becomes norm, previous models and systems become outdated, needing urgent updates and adaptations.
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  • 5 min

From Booking to Post-Stay: Optimizing the Guest Journey in Hospitality with AI

  • TrustYou Editorial Team
  • 26 September 2025
💻 In hospitality, AI Agents such as TrustYou’s enhance guest experiences across five stages: Pre-arrival, Arrival, Stay, Departure, and Post-Stay. They offer 24/7 booking support, reduce website drop-offs (typically 98%), and personalize recommendations. AI minimizes friction during check-in, improves service through digital concierges, and facilitates check-out with automated processes. Post-stay, AI encourages reviews and loyalty engagement. The result: increased conversions, reduced costs, and a stronger reputation, crucial for thriving in a competitive market.
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  • 1 min

A typical hotel search on Google Travel these days – Thats about 8% of the page asigned to organic listings. – What % of customers know or care what is sponsored vs organic? – There are 54 other… | Christian Watts

  • Christian Watts
  • 26 September 2025
🏨 Google Travel's hotel search allocates only about 8% of the page to organic listings, questioning user awareness of sponsored content. With 54 options—1 direct, 53 OTAs, resellers, and affiliates—Google creates 'auction pressure'. An AI agent would narrow choices to 3-5: favorite brand, direct hotel option, and cheapest. Remaining options, including 50 OTAs, might disappear if they don't add value, challenging their sustainability.
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  • 2 min

Just 10% of travel buyers currently trust…

  • Travel Weekly Group Ltd
  • 26 September 2025
🚀 Just 10% of travel buyers currently trust AI for booking support, with only 10% using AI for dynamic pricing insights, and 30% planning to adopt it within 12 months. 25% want AI to automate tasks, while 23% seek real-time travel updates. Steve Clagg emphasizes AI's role in reducing manual work and improving efficiency. The inaugural Business Travel Show America is set for 15-16 October at Javits Center, New York, featuring over 100 exhibitors.
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  • 2 min

IRIS rolls out mobile food and drink…

  • Travel Weekly Group Ltd
  • 26 September 2025
📱 London’s The Ned saw a 16% revenue boost in Q1 after launching a new IRIS mobile ordering app. Set in the former Midlands Bank building, the app allows guests to order room service via QR codes, cutting wait times by up to 10 minutes and improving order accuracy to nearly 100%. Orders are primarily app-based, easing pressure on staff. The venue, designed by Sir Edwin Lutyens in 1924, features 12 restaurants, 17 bars, and 250 rooms.
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Hotel automations that boost efficiency and cut errors

  • Automatic
  • 26 September 2025
💻 Sep 26, 2025 - Hotel leaders are tackling rising guest expectations, staff shortages, and time pressures with 10 practical automations. AI-generated guest review responses save hours weekly, while duplicate profile cleanup enhances personalization. Automated reservation updates and financial controls minimize errors and improve billing accuracy. Fraud detection and OTA processing boost efficiency, reduce stress, and protect revenue. Implementing even one or two of these solutions can enhance profitability and free staff for guest service.
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  • 6 min

Alix Boulnois drives the commercial, digital and technology segments for Accor. It’s a massive job. Here’s where her focus lies.

  • HOTELSMag.com
  • 25 September 2025
🏨 Alix Boulnois, Chief Commercial, Digital, and Tech Officer at Accor, oversees a robust digital strategy for 45+ brands. Since joining in 2020, Boulnois emphasizes personalization, with the ALL Accor loyalty program exceeding 100 million members. Accor leverages AI to enhance guest and employee experiences and plans major tech developments, including API platforms. As traditional search declines by 25% by 2026, Accor focuses on AI-driven booking experiences, balancing partnerships with OTAs to boost direct bookings.
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  • 2 min

Cendyn delivers growth for Cinnamon Hotels in digital transformation

  • Jade
  • 25 September 2025
💻 Cendyn facilitated digital growth for Cinnamon Hotels & Resorts, Sri Lanka's largest hotel chain, enhancing digital user experience across 17 properties in Sri Lanka and the Maldives. Within six months, active website users increased by 71% and conversion rates by 5%. The transformation included a new tech stack integrated with enhanced storytelling and security features. This initiative aligns with Cinnamon Hotels' strategy to meet evolving guest expectations and boost direct revenue.
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  • 1 min

Many don’t realize there’s a branding revolution going on over at Midjourney. AI Image generation is totally controllable down the the style, colors, emotion, objects, people — anything. You can… | Brook Zimmatore

  • Brook Zimmatore
  • 25 September 2025
📸 Midjourney is undergoing a branding revolution, utilizing AI image generation to offer complete control over style, colors, emotion, objects, and people. This technology allows for the creation of uniquely recognizable brands or projects with unlimited options and consistency.
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