The shifting map of EMEA travel
🗺️ Oct 27, 2025. Europe, Middle East, Africa. The 2026 EMEA Ticket to Travel Report reveals 50% of travelers now use AI for trip planning, up from 26% two years ago. Lesser-known cities like Oslo, Muscat, and Zagreb gain popularity. 68% plan trips around personal interests. 58% seek solo-friendly and 47% pet-friendly accommodations. Nearly 75% consider environmental impact, with one-third checking eco-credentials. Travel providers must adapt to AI, authenticity, and sustainability trends to stay competitive.
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