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Innovation

4630 posts

Innovation and technology news for the hospitality industry: AI, digital tools and how hotels are transforming, from 10 Minutes News for Hoteliers.

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  • 2 min

Shiji Deploys Infrasys POS at MICHELIN-Starred Baan Tepa in Thailand

  • 27 February 2026
🍴 February 27, 2026, Bangkok, Thailand: Shiji's Infrasys POS is deployed at MICHELIN-starred Baan Tepa Culinary Space. This system integrates operations, managing reservations and inventory, enhancing guest experiences. Chef Tam Chudaree Debhakam highlights its transformation of daily operations. James Liaw, Shiji's General Manager, emphasizes technology's role in Thailand's rapidly evolving F&B sector. Shiji supports 91,000 hotels globally with 5,000 employees, enhancing efficiency and service standards in hospitality.
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  • 6 min

We Just Launched an AI Platform Built for Destination Marketing. Here’s Why.

  • 27 February 2026
🤖 Swix AI, a new AI automation platform, launched today to streamline destination marketing organizations (DMOs). Developed by a team with 16 years of industry experience, Swix AI reduces manual tasks like board reports and RFP responses via AI Teammates, reducing time from days to minutes. It integrates with tools like Gmail and Outlook and features customizable AI models such as GPT and Claude. Swix AI aims to maintain organizational knowledge, enhance productivity, and minimize onboarding time.
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  • 2 min

The Death of Booking.com is Vastly Exaggerated Lately I’ve heard the pitch: “AI will kill the OTA.” The theory is seductive. In the near future, your personal AI agent will know you want a 4-star… | Joni Pekkala

  • 27 February 2026
📈 In the early 2000s, the music industry predicted the end of record labels due to digitalization. Similarly, some believe AI will end OTAs like Booking.com. However, OTAs such as Booking.com and Expedia, backed by vast marketing budgets, are evolving with AI. Trust, budget advantages, and user interfaces give them an edge. Locations like Rovaniemi to Tromsø should focus on product superiority and unique branding to attract guests directly, rather than relying on OTA algorithms.
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GoTravelX closes Camino-based blockchain flight-tracking proof of concept

  • Kate Harden-England
  • 27 February 2026
✈️ GoTravelX achieved a breakthrough by using blockchain on Camino Network to transform United Airlines flight data into a single verifiable source. This proof of concept enables real-time updates for airport operations, enhancing coordination for teams like ground support and maintenance through a subscription model. Paul Khanna of GoTravelX confirmed the shift from proof to rollout, while Anke Hsu of Chain4Travel emphasized the importance of a consistent data source. Key uses include real-time notifications for flight events.
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Skyscanner launches app in ChatGPT for UK and US

  • Kate Harden-England
  • 27 February 2026
✈️ Skyscanner launched a ChatGPT app for flight searches in the UK and US, following Booking.com, Expedia, and others. Users can find and compare flight options by typing simple queries, like "find the cheapest flight to New York in December." Piero Sierra, Skyscanner's Chief AI Officer, emphasizes evolving search towards dynamic, natural language experiences. This innovation aims to enhance decision-making and build traveler trust through intuitive, conversational interactions.
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Guest Post: The Hotel conversion boom

  • Guest Post
  • 27 February 2026
🏨 Across Europe, ageing hotels are being converted into tech-enabled serviced apartments due to rising construction costs, operational inefficiencies, and evolving guest expectations. These conversions, driven by companies like Bob W, offer self-service flexibility, reducing labour and operational costs. Serviced apartments yield better returns than traditional hotels, especially in Germany and the Nordics. Conversions are quicker and cheaper than new builds, offering both financial and environmental benefits, and align well with today’s digital-savvy travelers' preferences.
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ITB 2026: Industry experts join Travolution for AI Track

  • Kate Harden-England
  • 27 February 2026
📰 Major trade show ITB, celebrating its 60th year, will take place on 3-5 March, featuring Travolution's AI Track on 4 March. 🗓️ The AI-focused session, sponsored by Travolution, includes speakers such as Google's Head of Customer Engineering and SNCF Connect & Tech CEO Anne Pruvot, and takes place from 2:30 pm in Hall 6.1. Key topics include how Agentic AI is reshaping travel, with insights from industry leaders like Stephanie Madée from Amadeus and James Lemon from Stripe. 🚆
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Hotels Enhance Guest Loyalty by Fostering Community and Emotional Connection Amidst AI Advancements

  • Automatic
  • 27 February 2026
🏨 Feb 27, 2026, the travel industry landscape: Hotels are shifting focus from efficiency to fostering emotional intelligence and human connection. Key strategies include training staff for empathetic service, creating community-driven experiences, and prioritizing storytelling over transactions. Human-centric design and local collaborations enhance guest stays. Brands emphasizing shared values and authentic identities will thrive in the AI-driven era, offering a competitive edge through belonging and meaningful experiences rather than just speed and convenience.
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Flight Centre's TMC Brands Achieve Above-Market Growth, Positioning as World’s Third-Largest After Amex GBT-CWT Merger

  • Automatic
  • 27 February 2026
🛩 Flight Centre Travel Group, as of February 27, 2026, is now the world's third-largest Travel Management Company (TMC) after CWT merged with Amex GBT. The company’s brands, including FCM and Corporate Traveller, are outperforming the broader corporate travel market, showcasing robust demand and strategic success. The corporate division reports increased booking values and pre-tax profits, driven by technology and productivity gains. Diversification into payments, meetings, events, and consulting strengthens future performance prospects.
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  • 2 min

AI-Powered Message Builder: From Goal to Live Personalization in 15 Seconds

  • OTA Insight
  • 26 February 2026
💻 Hoteliers can now enhance website personalization with AI-driven workflows that streamline campaign creation. By inputting natural language prompts like "Create a 15% discount campaign for this weekend with a summer theme," the AI generates brand-aligned, ready-to-launch messages instantaneously. This innovation, leveraging data from thousands of hotels, optimizes targeting and allows for on-the-fly adjustments, offering a seamless transition from strategy to execution in seconds.
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