Hotel Distribution Technology Chart 2025: From channels to ecosystems
📊 In 2025-2026, hotel tech is rapidly evolving. New categories like AI-integrated marketplaces and upselling platforms are driving this change. Social media platforms in China, such as Douyin and WeChat, now facilitate bookings. AI is embedded in hotel tech, powering dynamic pricing and personalized offers. Recent mergers include Lighthouse acquiring The Hotels Network. Direct booking and API-first designs are strategic focuses. Hotels must adapt to AI-led ecosystems, emphasizing brand coherence and integration for scalability and growth.
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