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Innovation

4719 posts

Innovation and technology news for the hospitality industry: AI, digital tools and how hotels are transforming, from 10 Minutes News for Hoteliers.

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  • 3 min

Why everyone is wrong about the future of search

  • Erik Wikander
  • 13 January 2026
📈 More than 50% of searches result in zero clicks, with 60% of users never reaching a website. GEO, akin to SEO for AI, fails to provide actionable insights for brands. Lorelight, a GEO startup, shut down as it couldn't effect change. Kevin Indig highlights the challenge: GEO offers control illusions. Strong brand fundamentals and adapting content into "agentic entities" are crucial for AI visibility, as they help shape AI responses rather than just track them.
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  • 6 min

The 6 building blocks of the AI-driven direct distribution ecosystem

  • Pablo Delgado1
  • 13 January 2026
💻 January 2026, Mirai discusses AI's role in hotel distribution. AI's not just a standalone tool but part of a strategic ecosystem, enhancing direct sales through six components. These include websites, contact centers, mobile apps, AI agents, the MCP server, and canonical databases. Mirai emphasizes a coherent system, integrating AI with existing structures. The goal: a unified, intelligent ecosystem, ensuring hotels remain competitive and visible in AI-driven environments.
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Mews dominates HotelTechAwards, winning Best PMS for the third year running and Best POS

  • Automatic
  • 13 January 2026
🏨 Mews, an operating system for hospitality, was named Best Property Management System at the 2026 HotelTechAwards in Amsterdam, marking its third consecutive win. The company also won Best POS Provider. Mews expanded its product portfolio, integrating Atomize and Flexkeeping, and scored a perfect 100 HT Score for three years straight. Mews serves over 12,500 customers in 85+ countries and has raised $410 million from notable investors.
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HBX Group and Professors from NYU Analyze How Gen Z Travels: Experiences as a Priority, Technology as a Partner, and a Budget Dedicated to Leisure

  • Automatic
  • 13 January 2026
📰 HBX Group and NYU professors reveal Gen Z travel trends and preferences. In 2023, Gen Z prioritizes personalization when it's transparent and empowering. 65% travel for leisure, with 31% spending $1,000-$2,500 annually. Personalized recommendations are favored by 66%, especially for local activities (75%). Authenticity, empathy, and context are key to successful personalization. Most Gen Z travelers reject impersonal ads and value experiences that connect them with local culture.
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  • 2 min

How Can Independent Hotels Boost Direct Bookings Against OTAs?

  • Suzanne1
  • 13 January 2026
📈 By 2025, independent hotels could struggle, with only 10%-15% of guests being repeat customers, compared to 60% for major chains. Acquiring new guests is 15-20 times more costly than retaining past ones. Implementing CRM technology and Guest Appreciation Programs can increase repeat business by automating engagement, satisfaction surveys, and loyalty marketing. Maintaining guest relationships post-stay encourages repeat visits, leveraging known value propositions for guest retention.
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  • 1 min

#ucp #aiagents #shopping #travel #hotels | Ira Vouk, MBA

  • Ira Vouk MBA
  • 13 January 2026
💸 Google introduced the Universal Commerce Protocol (#UCP) to enable AI agents to manage shopping journeys. Partnering with major retailers like Shopify, Walmart, Target, and Etsy, UCP allows shared AI infrastructure for product discovery, checkout, and support. Over 20 companies, including Visa, Mastercard, and American Express, endorsed it. Google is adding native checkout in Search and Gemini, with Business Agents in Search offering personalized interactions. Stripe and Adyen, key payment providers, are included.
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The Take by TRAVHOTECH – CES 2026: A Hospitality & Travel Industry Story

  • Mark Fancourt
  • 13 January 2026
🛫 2026, Las Vegas hosted CES, attracting 150,000 attendees from 150 countries, utilizing 150,000 hotel rooms, and contributing over $300 million in economic impact. CES highlighted the pivotal role of Hospitality & Travel as the infrastructure enabling the innovation economy. Technology showcased included NVIDIA agents, Zeroth’s W1 robot, and UniXAI, all emphasizing task replacement. Mobility innovations featured the Vegas Loop and autonomous vehicles. Despite automation, human interaction remains essential for building trust and creating memorable experiences.
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Japanese Brand MIMARU to Offer Sumitomo Corporation’s “Any Wear, Anywhere” Clothing-Sharing Service for Inbound Family Travelers

  • Automatic
  • 13 January 2026
💼 MIMARU, a leading apartment-style hotel brand in Japan, will offer Sumitomo's "Any Wear, Anywhere" clothing-sharing service for guests starting January 19, 2026. Advance reservations open on January 7, 2026, with the trial running through March 2026. The service allows families to reserve seasonal clothing online, easing luggage burdens and promoting sustainable travel. MIMARU's spacious rooms cater to international families, with 90% of guests staying multiple nights. Early feedback highlights practicality and convenience.
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  • 7 min

If Your Staff Needs Training or a Manual, Your Tech is Obsolete

  • Anders Johansson
  • 13 January 2026
📱 Gen Z employees face challenges with legacy hotel tech, which demands extensive training and memorization for basic tasks, causing inefficiencies and turnover. Legacy systems require three weeks of training compared to three hours for modern cloud-based software. High turnover rates and the "Training Tax" cost hotels significantly. Modern systems emphasize ease of use, fostering immediate productivity and collaboration. Investing in user-friendly tech enhances recruitment, retention, and efficiency, aligning with the digital expectations of the new workforce.
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Should hoteliers become AI experts?

  • Automatic
  • 13 January 2026
💻 In Australia, only a third of businesses have a clear AI strategy, while less than half have formal data strategies, despite two-thirds claiming to be data-driven. The focus for hoteliers should be on predictive analytics rather than leading AI innovation. By leveraging global technology platforms, hoteliers can tap into anonymized data to drive new revenue streams, enhancing customer experiences without the need for sole expertise in AI. SiteMinder supports with over 125 million reservations generating US$50 billion annually.
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