Innovation

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  • 4 min

How CDPs Turn Hotel Data Analytics into Revenue-Driving Insights

📈 Companies harnessing customer behavior data with Customer Data Platforms (CDPs) see 85% higher sales growth and over 25% increased gross margin compared to peers. CDPs bring together disparate data, offering a 360° view of guests and enabling personalized marketing, hyper-relevant experiences, data-driven decisions, and increased revenue across hotel departments. With CDPs, hotels can achieve higher direct bookings, increased ancillary revenue, and reduced churn, all by leveraging actionable insights from unified guest profiles.
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  • 1 min

E-Magazine Issue #10 – DM

🍳 Saladplate, part of Informa Markets, serves as the official content hub for the Hospitality, Food, and Beverage industry, offering weekly news updates, a monthly newsletter, and a bi-monthly e-magazine. It grants exclusive access to a directory of over 10,000 brands, companies, and products, alongside registration and updates for over 35 international trade events.
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Protect Group set to offer protection on $7…

📌 Protect Group aims to protect $7 billion in travel/event bookings by end of 2025. Its Travel, Tours & OTAs vertical saw 54% year-on-year growth. The core product, Refund Protect, offers ticket refunds under unforeseen circumstances. Protect Plus includes services like flight delay compensation and eSIM solutions. AI-driven Pulse platform enhances customer experience. Chief Product & Marketing Officer Jason Walsh emphasizes the balance of customer experience and revenue growth.
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  • 2 min

JTB Business Travel introduces new brand…

📌 JTB Business Travel, a Canadian company, announced a new brand identity, including a new logo and color palette, as part of a global transformation led by JTB Corp. This follows JTB Corp's rebrand in 2022 aimed at unifying business travel entities. Geert de Boo, VP of Global Business Travel at JTB USA, emphasizes the brand's 100-plus years of history and its vision for future business travel. The phased rollout will culminate at the Business Travel Show Europe in June 2025, reflecting a balance of technology and human service in travel management.
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ATPCO Unveils Renacen partnership for to…

📍 ATPCO has partnered with 3D SeatMapVR by Renacen for an immersive aircraft shopping experience. Users can virtually tour aircraft interiors during the booking process for insights into seat features and layout. This service, part of Routehappy Visuals, is available to Routehappy airline subscribers also subscribed to Renacen. AmTrav, part of TravelPerk Group, is the first to integrate this content, showcasing Virtual Tours for Gulf Air, Iberia, and Iberia Express, with more airlines to be added. This initiative aims to boost traveller confidence and ancillary revenue opportunities.
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Air France-KLM NDC content now available on…

✈ Sabre activated Air France and KLM's NDC content in its travel marketplace, offering Sabre-connected travel agencies access through various tools like Sabre Red 360 and Launchpad™. Sabre now provides more NDC content from airlines than any other global distribution system. Air France-KLM EVP Angus Clarke highlighted the benefits, including improved fares, promotions, extra options, and innovative offers such as Seat and Extra SAF Bundles. Sabre EVP Roshan Mendis emphasized the shift to a flexible distribution environment and the vision for a marketplace with personalized offers at scale.
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  • 2 min

Remington Hospitality Launches ROH Pilot at The Leo Kent Hotel to Improve Payment Processing and Funds Flow Efficiency

🏨 Hotel Equities and Springboard Hospitality merged on May 1, creating a diverse hotel management company in the US, Canada, the Caribbean, and Latin America. Ben Rafter, CEO of Springboard, became CEO, and Brad Rahinsky, former CEO of Hotel Equities, now serves as chairman. Al Smith took the COO role, and Rob Robinson became president of Springboard. The merger combines strengths in branded, independent, lifestyle, and resort properties, offering a full suite of services to hotel owners. Further announcements on growth are expected.
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Sabre reports 5% growth in hotel bookings in Q1

📈 Sabre saw a 3% decline in Q1 air bookings for 2025, missing forecasts. Despite a broad market softness, the company remains upbeat, predicting low single-digit growth in Q2 and double-digit growth for the full year, thanks to new agency partnerships and content expansion. Other travel segments like lodging, ground, and sea bookings increased by 5%. Total distribution revenue fell 1%, IT solutions revenue decreased by 6%, but Hospitality Solutions revenue climbed 8%. Sabre is also selling its Hospitality Solutions to TPG for $1.1 billion to focus on core operations and decrease debt.
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Google tests travel ads in AI search engines

📍 May 8, 2025 – Google starts testing ad placements within AI-generated search results, utilizing its AdSense for Search program to feature sponsored travel content on AI search startups like iAsk. This marks the first instance of Google monetizing generative AI search outside its platforms. Major travel brands such as TripAdvisor, Viator, American Airlines, and Kayak have ads displayed in response to travel-related queries on iAsk. This development showcases potential future monetization strategies for AI-generated search tools, which have not traditionally displayed ads. Gemini, Google's own AI assistant, is not yet showing sponsored results.
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