Palácio Estoril’s AI-Driven Strategy: Elevating Guest Engagement and Revenue
🏡 Since 1930, Palácio Estoril, near Lisbon, has offered five-star hospitality. Partnering with The Hotels Network (THN) in 2018, it adopted THN’s Predictive Personalization to refine its direct booking strategy. By evaluating visitor intent with machine learning, Palácio Estoril personalized promotions, offering a 15% discount to low-intent visitors and upselling luxury experiences to high-intent ones. One year later, the hotel saw improved direct channel performance, increased revenue, and reduced marketing expenses, showcasing AI's impact in hospitality.
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