Leveraging Real-Time Data: How Restaurants Are Turning Insights into Action
📊 At MURTEC 2025, Clark Matthews from El Pollo Loco, Tom Seeker of Ziggi’s Coffee, and Meredith Laurans of SPB Hospitality discussed leveraging real-time data for restaurant operations. El Pollo Loco uses real-time insights for labor compliance and sales competitions between locations. Krystal Restaurants aims for data standardization for a unified view, while Ziggi’s Coffee analyzes weather data for promotional planning. The panel highlighted the importance of data collection, standardization, and actionable insights for operational efficiency and profitability. AI and automation are tools for data analysis, with Ziggi's employing Microsoft-based automation for centralized data warehousing.
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