Innovation

📦 DoorDash to acquire SevenRooms and Deliveroo, expanding its Commerce Platform and hospitality technology capabilities. SevenRooms, founded in 2011, offers CRM integration for marketing and operations, aiming to deepen client relationships and drive revenue. DoorDash will gain scale and reach, enhancing both in-store and delivery services. The SevenRooms deal is expected to close in H2 2023. Deliveroo operates in 9 countries and served 7 million monthly active consumers in 2024, working with 176,000 partners and 130,000 riders.

💾 Best Western Plus Palatin Hotel Wiesloch increased operational efficiency with SIHOT's customized hotel and event management system, accommodating over 100,000 customers annually. The 134-room hotel, with a convention center, theatre, cultural center, high-class restaurant, and 416-space public carpark, needed a robust solution to manage diverse events. SIHOT's suite provides integrated management and enhanced customer journey with features like digital check-in, mobile ordering, and automatic billing. The system's customization and integration across departments streamline operations, resulting in improved service levels and guest satisfaction.

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💰 Best Western Plus Palatin Hotel Wiesloch achieved greater operational efficiency and seamless department coordination by implementing SIHOT's customized hotel and event management system. The hotel, with a convention center, theatre, cultural center, and high-class restaurant, hosts over 100,000 customers annually. SIHOT.C&B enhances staff experience with customized templates from offer to invoicing. The 134-room hotel now provides digital check-in, self-service options, mobile ordering, and automatic billing integration. Additionally, the hotel manages a public carpark with 416 spaces. The system enables integration between the hotel, restaurant, parking garage, and event management, capturing revenue at every touch point.

```html 📷 ``` Hotels can revamp their visuals using AI, eliminating the need for new photoshoots. AI tools transform existing images according to seasons or events, such as Christmas or Valentine's Day. The AI-generated content is used for marketing across social media, email, and more, offering a fast, budget-friendly, and consistent branding solution. Examples demonstrate AI's capability to adapt hotel imagery for Christmas, Valentine's Day, birthdays, Halloween, and Easter, showcasing the technology's flexibility and efficiency in content creation.

📝 Google's AI advancements are reshaping travel planning; important developments include AI-powered itinerary planning, conversational search refinement using Gemini, and hotel price tracking that alerts users to deals. These updates could make it challenging for hotels to stand out organically and may lead to a focus on competitive pricing. Clockwork Marketing's Pete Stevens advises that hotels create detailed, human-centric content, optimize for visual and technical SEO, and clearly articulate unique selling points to improve discoverability. Engaging with reviews and user-generated content, as well as external PR, are also crucial for hotels to remain competitive in AI-influenced search results.

🔔 Hotels often choose to build their own tech solutions with standard, non-industry-specific tools like Power BI or Tableau, believing it's cost-effective. However, integrating various hotel systems proves complex, leading to increased internal costs, and such DIY projects commonly fail to provide actionable insights. Custom BI solutions or utilizing generic tools for hotel-specific needs result in high maintenance, security risks, and staggering Total Cost of Ownership (TCO) for smaller hotel groups (less than 200 hotels). Specialized, industry-specific solutions like Demand Calendar offer faster insights, continuous innovation, and handle hotel-native logic, outperforming generic BI tools. Demand Calendar simplifies complex data for various hotel departments, improving decision-making and performance. Adapting to best-practice industry solutions is more strategic than pursuing custom tech builds. Investing in specialized tech partners allows hotels to focus on hospitality and commercial strategy.

🏨 Cloudbeds, a leading hospitality management software provider, has formed a strategic partnership with STAAH, a hotel distribution technology leader, to offer integrated channel management tools to hoteliers for optimized operations and revenue generation. The collaboration enables real-time data sync, centralized inventory, enhanced reporting, and better guest experiences. Cloudbeds, founded in 2012, serves properties in over 150 countries and has received multiple awards, including recognition in Deloitte's Technology Fast 500 in 2023.

🍦 Wendy's is launching Frosty Fusions next week. In Q1, Wendy's app engagement metrics soared, with a digital sales mix over 20%. The brand introduced gamification to its mobile app, enhancing customer engagement. Wendy's also pilots technology to improve order accuracy with sandwich label printers and smart delivery scales, significantly improving performance in participating restaurants. Upcoming promotions include 100 Days of Summer, Frosty swirls, and a Takis collaboration. CFO Ken Cook emphasizes focus on controllable factors amidst an uncertain economic environment.