TUI commits to ethical AI more following…
🧮 TUI Musement research, conducted in June 2024 by Appinio with 1,200 adults in Germany, Spain, and the UK, found that only 22% of UK participants can easily distinguish AI-generated images, compared to 9% in Germany and Spain. Gen Z and Millennials (17%) claim to distinguish better than Gen X (11%) and Baby Boomers (6%), yet all groups struggled. 88% prefer a mix of professional and user-generated content for trust and purchasing influence, and TUI manages over 35 million images with AI, avoiding AI-generated destination images to maintain authenticity. CEO Peter Ulwahn emphasizes balancing innovation with transparency in AI deployment.
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