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Innovation

4326 posts

[[ 9 ]]

Red Roof Partners with Milestone Inc. for AI-Driven Digital Transformation, Rollout Begins Late 2026

  • LODGING Staff
  • 10 March 2026
📱 Red Roof partners with Milestone Inc. for an AI-driven digital transformation, starting late 2026. The initiative aims to modernize Red Roof’s digital ecosystem, enhancing discoverability on AI platforms, personalizing guest journeys, and optimizing direct distribution to boost franchise revenue. The new platform will improve visibility, engagement, and conversion through intelligent technologies. CEO Anil Aggarwal highlights the goal to build an AI-native foundation for real-time personalized experiences, maximizing direct revenue.
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  • 5 min

66% of Enterprises Report Productivity Gains from AI Adoption, Revenue Growth Remains a Key Aspiration

  • Automatic
  • 10 March 2026
💻 Digital transformation with AI improves productivity for 66% of businesses. AI enhances insights for 53%, reduces costs for 40%, and improves relationships for 38%. While 74% aim for revenue growth, only 20% achieve it. AI transforms business functions, with 34% creating new processes. Generative AI impacts search and content, while agentic AI aids customer support and R&D. Workforce adjustments focus on AI fluency (53%) and upskilling (48%), while new roles like AI operations managers emerge.
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  • 2 min

RateGain Launches RG Pay to Streamline Payment and Revenue for Global Travel and Hospitality Sector

  • Gyan Gaurav
  • 10 March 2026
💸 India, 10th March 2026: RateGain Travel Technologies launched RG Pay, a unified tech infrastructure aimed at improving revenue realization in the travel and hospitality industry. RG Pay addresses checkout and settlement inefficiencies by embedding fintech innovation within RateGain's platform. It enhances transaction reliability and offers payment flexibility. RG Pay will pilot in key markets, aligning with RateGain's aim to create a unified commerce system. RateGain serves 13,000+ customers in 160+ countries with AI-powered solutions.
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  • 3 min

Shiji's Horizon Distribution Partners with Omnibees to Connect Latin American Hotels to China's CN Booking Platform

  • 10 March 2026
📰 Barcelona, March 10, 2026 – Shiji announces a strategic partnership with Omnibees, boosting Latin American hotel connectivity through CN Booking, China's major B2B platform. Omnibees, with over 9,000 hotels, expands its global reach, especially into Asia. Shiji, serving 91,000 hotels globally, enhances its technology solutions. Omnibees sells 50 million room nights annually and operates in 45 countries. This partnership opens new revenue streams and strengthens global hospitality connections.
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  • 3 min

Hotels Utilizing AI in Booking Process Can Boost Auxiliary Revenue by 106%, Shows Recent Research

  • Corina Duma
  • 10 March 2026
💻 AI is transforming hotel bookings. The shift from mobile-first to AI-first enables personalized upselling, boosting revenue. AI can increase auxiliary spend by 106%, with 17% more revenue generated post-booking. Despite a potential 25% drop in conversions due to overwhelming choices, AI offers curated experiences, enhancing guest satisfaction and loyalty. Investment in AI helps hotels offer more than just rooms, reducing third-party commissions and competing on experience, not just price.
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  • 5 min

Demand Calendar Enhances Hotel Profitability by Automating Data Integration and Focusing on NetRevPAR and Total Guest Value

  • anders@demandcalendar.com (Anders Johansson)
  • 10 March 2026
📈 High profitability in the hospitality industry is hampered by manual data handling, leading to "spreadsheet wars" and fragmented insights. Critical decisions are often based on outdated information, causing internal friction. Traditional metrics like RevPAR are misleading; instead, focus on NetRevPAR and Total Guest Value. Automated data integration, real-time analysis, and comprehensive KPI tracking eliminate these inefficiencies, enabling strategic growth. Demand Calendar offers a solution, streamlining operations and enhancing decision-making for higher net profitability.
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AI Revolutionizes Hotel and Travel Industry with Direct Booking and Discovery, Echoing Past Technological Shifts

  • Vikram Singh
  • 10 March 2026
🌍 In the hotel and travel industry, AI is revolutionizing discovery and booking processes. Starting with Google in the late 1990s, hotels had to optimize their websites for search engines. Now, AI systems like ChatGPT and Google Gemini, launched in 2022 and 2024, demand precise information to recommend hotels. The key is machine-readable content, not adjectives. AI agents are evolving to autonomously book travel, necessitating clear, structured booking paths. Staying adaptable is crucial for success.
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WeSki Launches AI-Driven Ski Trip Planner, Covering Over 300 Resorts and 160,000 Trips for 200,000 Users

  • Ronan Daniel
  • 10 March 2026
🎿 WeSki launched its conversational ski trip planner, available since last week in beta. It uses AI to replace form fields with natural conversation, covering over 300 resorts and 160,000 trips. The platform serves more than 200,000 skiers, generating trip options with preferential rates. It combines travel expertise and AI for clarity and control, simplifying planning while offering human assistance when necessary. Co-founder Yotam Idan aims to make ski trips effortless and enhance decision-making.
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  • 5 min

Hyatt, Accor, and Marriott Lead AI Integration in Hospitality, Pioneering Direct Booking Channels in ChatGPT

  • Automatic
  • 10 March 2026
🏨 Mar 10, 2026: Hotels are integrating AI. Hyatt revamped its search in early 2025, boosting booking rates and group sales by 20%. In Feb 2026, it launched a ChatGPT app. Accor, since Jan 29, 2026, uses ChatGPT for discovery, with 5,700 hotels visible. Marriott negotiates priority with Google AI since Feb 2026. On Mar 4, 2026, Lighthouse launched The Hotels Network app on ChatGPT, enabling direct bookings for any hotel size without commissions, a significant shift in AI integration.
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Travel Industry Leaders Emphasize Shift to AI-Native Systems, With 73% of Companies Already Using AI Internally

  • Automatic
  • 10 March 2026
🗺️ March 10, 2026, ITB Berlin witnessed travel tech leaders, including Sabre, Booking.com, and Google, discussing AI integration. Sabre completed a multiyear system overhaul for AI support. About 73% of travel firms are using AI internally, with half utilizing it for client services. Nearly 50% of U.S. travelers use AI for planning, though few trust it for decision-making. AI's role expands across pricing, search, and customer relations, yet infrastructure and complexity pose challenges.
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