Personalization transforms Caribbean hotels
🏝️ Nov 25, 2025, Caribbean hotels are shifting to direct channels to meet guest expectations and reduce reliance on OTAs. The Caribbean Hotel and Tourism Association and Sailrock South Caicos highlight personalization using data, AI, and direct booking strategies. There's a rise in demand from digital nomads and younger travelers. Efforts include dynamic pricing, loyalty programs, AI-driven tools, and trust-building initiatives like SafeDirect Travel Assistance to improve engagement and conversions.
Share