Renovating Behind the Scenes: Back of House should be a major focus for owners conducting PIPs
🏠 Charles Oswald, CEO of Aperture Hotels, managed $19 million in property improvement plans (PIPs) last year. Aperture oversees 25 properties, focusing on data-driven back-of-house improvements. Tracking guest issues and equipment lifespans is critical for CapEx planning. Ashley Ewing Parrot, principal of AEP Consulting, highlights importance of back-of-house investments, suggesting cost-effective strategies. OTO Hotels & Resorts' president emphasizes cost control by working with trusted designers for brand-mandated PIPs. The Wayback, Pigeon Forge, a renovated hotel, exemplifies successful repositioning. Investing in back-of-house can potentially improve employee retention.
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