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Innovation

4457 posts

[[ 9 ]]

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  • 3 min

Grubhub Onsite and Hilton Expand Partnership to Elevate the Guest Experience

  • Tony Loeb
  • 12 December 2024
🍔 Bikky, a data platform for restaurants, partnered with Haven Hot Chicken, a fast-growing Nashville-style chicken brand founded in 2020 with nine locations. Haven leverages Bikky to understand guest behaviors across all outlets, influencing decisions from menu to marketing. Insights from Bikky enabled Haven to retain a strategic menu item and enhance their marketing precision. Haven is poised for ambitious expansion in 2025, with detailed demographic data to inform site selection and maximize ROI. Bikky's clientele includes fast casual brands like Dave's Hot Chicken and Bojangles.
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  • 3 min

Grubhub Onsite and Hilton Expand Partnership to Elevate the Guest Experience

  • Tony Loeb
  • 11 December 2024
🔥 Bikky, a data platform for restaurants, partnered with Haven Hot Chicken, a rapidly growing Nashville-style chicken brand founded in 2020 with nine locations as of summer. The partnership enables Haven to analyze customer behavior and make data-driven decisions. Bikky's insights helped Haven retain a lower-selling menu item, the caesar salad, due to its influence on customer frequency. Haven plans to double store count in the next year, with Bikky aiding in expansion success measurement. Bikky also serves brands like Dave’s Hot Chicken and Bojangles.
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Reviving the GDS Advantage: Maximizing Hotel Bookings through Travel Sellers

  • Tony Loeb
  • 11 December 2024
🏨 North America leads in GDS usage, with 91% of travel sellers using it as much or more than 2 years prior. Latin America (51%), Europe/Middle East/Africa (57%), and Asia Pacific (56%) report increased GDS usage. Over two-thirds of travel sellers are influenced by GDS ads, and 93% respond to terms like “free” or “complimentary”. Sustainability is important for 60% of sellers. Effective GDS campaigns need audience insight, tailored marketing, performance optimization, and relationship building to engage global travel sellers and increase hotel bookings.
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How Fire & Vine Hospitality Transformed Customer Engagement with RTN Data Standards and Oracle CrowdTwist

  • Tony Loeb
  • 11 December 2024
💰 Fire & Vine's private dining business generates 30-35% of its total revenue, primarily from corporate clients. The company is using CrowdTwist to segment customer profiles for targeted marketing campaigns. The transition from a 12-year-old legacy loyalty system to CrowdTwist began with the intention to keep initial functionality, but by 2025, Fire & Vine aims to fully leverage the new system's capabilities for personalized customer rewards and employee engagement programs, as discussed at MURTEC 2024. The company is focusing on personalization, with plans to run exclusive offers for loyal customers and create tailored incentives for employees.
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Church’s Texas Chicken Adds Voice AI Ordering at the Drive-Thru

  • Tony Loeb
  • 11 December 2024
🔥 Bikky, serving multi-unit restaurants, partners with Haven Hot Chicken, founded in 2020 by four local restauranteurs. Haven opened their ninth location in summer, named one of the fastest growing businesses in the state and country, with their chicken sandwich titled “Best Bite in Town” by Food Network. Haven leverages Bikky for guest tracking, behavior analysis, and data-backed decisions, recently guiding a strategic choice to keep a lower-selling menu item for its role in driving guest frequency. Haven aims to more than double store count in 2025, with Bikky supporting their expansion and site selection, informed by detailed guest demographics and behavior data.
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  • 2 min

Unlock the Power of Google: Drive Direct Bookings Like Never Before

  • Nashi Dasgupta
  • 11 December 2024
📰 STAAH's "Get Google" connects properties to Google’s hotel booking engine, increasing visibility and direct bookings while reducing OTA reliance. Appearing on Google Search, Maps, and Travel, it integrates with booking engines for seamless reservations. "Get Google" lowers commission costs and boosts competitiveness in the hospitality market. To integrate, STAAH partners activate the add-on, aiming for higher returns and improved guest relationships. More information and activation available through STAAH's website and sales team.
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Haven Hot Chicken’s Harnesses Guest Insights

  • Tony Loeb
  • 10 December 2024
🍗 Bikky, specialized in customer data for multi-unit restaurants, partners with Haven Hot Chicken, a Nashville-style chicken brand founded in 2020, which opened its 9th location in the summer and was recognized as a fast-growing business in the state and country. Bikky's platform enables Haven to track guest behavior, make data-driven decisions, and improve marketing effectiveness. The data helped retain a strategic menu item and will inform site selection for expansion plans targeting 2025. Bikky's CEO, Abhinav Kapur, highlights Haven's goal to double store count next year.
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  • 3 min

Bob W Deploys NevayaOne

  • Tony Loeb
  • 10 December 2024
💰 Encore, a global event technology and production services provider with 12,000 team members across 20 countries, launched the ‘Overtime Savings Program’ in the U.S. to improve financial stability for its workforce facing seasonal business fluctuations. Utilizing UKG's payroll technology, the program allows employees to save overtime earnings and receive a company-paid match. Following its post-Labor Day launch, UKG Wallet™ usage surged tenfold. Additionally, the ‘Seasonal Leave of Absence Program’ offers flexible off-season breaks while retaining benefits and career status, with global expansion plans underway.
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  • 3 min

Caring Back: How Robust & Flexible PMS is Improving Your Guests’ Arrival Experience

  • Tony Loeb
  • 10 December 2024
🏨 Independent hotels enhance guest arrival experiences using technology like property-management systems (PMS) and experience management systems (XMS) to improve communication and offer personal touches. Digital communication enables guests to inform hotels of late arrivals, allowing for staggered room preparation and extended check-in times. Contactless technology provides self-serve mobile check-in options or kiosk check-ins to expedite the process. Modern PMS capabilities also allow guests early access to amenities, increasing revenue and guest satisfaction.
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  • 10 min

From Zero to IPO: Building eDreams Before the Playbooks

  • Mauricio Prieto
  • 10 December 2024
🏡 eDreams, founded in 1999, became Spain's first unicorn with a 2014 IPO valuing the company at €1.6 billion ($2.2 billion). By then, eDreams had reached €4.3 billion ($5.9 billion) in bookings, €430 million ($589 million) in revenue margin, and €118 million ($162 million) in EBITDA. The company, initially without a clear product-market fit, pivoted to a flight booking engine after customer feedback. Innovations included combining low-cost and traditional carriers, introducing service fees, and leveraging Google AdWords early on. Founder-led until 2015, eDreams attracted global talent by overcoming local hiring challenges, creating a merit-based culture, and operating anti-consensus strategies.
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