Thoughtful Thursday: Understanding B2B Distribution Strategy in the Travel Industry
🌍
Wholesalers in the travel industry, like Tourico Holidays, purchase in bulk to resell to businesses. Bedbanks, such as BedbankGlobal, store and distribute accommodation inventories. DMCs/Receptives, including Abercrombie & Kent, offer local, customized travel services. Web platforms like Booking.com and Expedia provide real-time access to travel products, while metasearchers like Kayak and Skyscanner compare prices. TUI and Thomas Cook create packaged travel deals, airlines like Emirates offer complete packages and manage loyalty programs. Corporate programs, exemplified by American Express Global Business Travel, offer tailored services with benefits. Retail Travel Agencies (e.g., Flight Centre) and B2B Distribution Groups (e.g., Virtuoso) enhance product distribution and customer reach. Technological companies such as Roibos support the distribution strategy with advanced tools.
Share
