Innovation

💻 Founded in 2016, HiJiffy aims to enhance hotelier-guest communication with AI. In the past eight years, HiJiffy’s Guest Communications Hub has evolved, incorporating key technologies like Chatbot NLP, Advanced AI, and Data Analysis. Features include message categorization, smart property identification, sentence summarization, support for 130+ languages, and proprietary NLP based on six years of hospitality data. Additional tools include a voice assistant, generative AI, AI text refinement, anti-hallucination mechanisms, AI knowledge scanner, data analytics, tone classification, insights feedback, and sentiment analysis. These innovations help deliver personalized guest experiences and informed hotel management decisions.

🏡 Simba Sleep introduces a Contract Mattress range for the luxury hospitality market, leveraging Hybrid® technology and Aerocoil® micro springs with Simbatex® foam for comfort. The collection includes the Pro, Luxe, and Green Label Contract mattresses, which adhere to CRIB 5 safety regulations. Simba boasts over 300,000 five-star reviews and pledges to achieve net-zero carbon emissions by 2030. Services include on-site consultations, bespoke designs, quick delivery, and a mattress recycling program.

🚢 The cruise industry, serving tens of millions of passengers annually, faces a competitive environment, often undervaluing tickets to ensure full occupancy. Cruise lines have not maximized revenue due to slow adoption of advanced revenue management tools like those in airlines and hotels. Effective demand forecasting could increase profitability by optimizing cabin-category pricing and promotions. Advanced revenue management solutions using machine learning and artificial intelligence can automate data analysis and strategy implementation, reshaping cruise line profitability and efficiency.

📋 Open Pricing allows variable pricing for room types based on demand, evolving from the fixed-modifier Best Available Rate (BAR) strategy of the 1990s. It enables numerous price points on a demand curve independent of BAR, allowing rates like $185, $186, $187, or $216. This strategy maintains open and selling channels during peak periods. Key steps include collaboration across departments, revisiting discount policies, adjusting marketing messages, staff training, pricing by demand, considering guest lifetime value, and keeping channels open. Automating the Open Pricing process with systems like Duetto can significantly increase revenue and efficiency.

📃 Paris Airports executive emphasized the importance of guest experience, aiming to optimize customs wait times for international arrivals. Meanwhile, Amazon tests Rufus, an AI shopping assistant, suggesting a future where hotels could benefit from similar technology in OTA rankings, heavily influenced by guest reviews. Advertising has evolved, with AI and algorithmic-targeting becoming a new frontier, merging intent with inspiration and potentially distributing tourism more evenly worldwide. Summary: Paris Airports focus on optimizing customs processing time, Amazon's beta AI assistant Rufus may hint at future OTA hotel rankings' reliance on guest reviews. Advertising sees AI as the next revolution, blending intent with inspiration for better-targeted campaigns.

📖 Saladplate, part of Informa Markets, serves as the content and engagement hub for the Hospitality, Food and Beverage industry. It offers weekly news updates, a monthly newsletter, and a bi-monthly e-magazine. The platform features over 10,000 brands, companies, and products, and provides updates and registration for more than 35 international trade events.

📖 Saladplate is the official hub for Hospitality, Food and Beverage content, part of Informa Markets. It features weekly news updates, a monthly newsletter, and a bi-monthly e-magazine. The platform offers exclusive access to over 10,000 brands and companies, a comprehensive supplier directory, and updates from over 35 international trade events.

🏨 In the hospitality industry, hoteliers face over 33 million Google search results for "PMS" (Property Management Systems), with sites like HotelTechReport listing 273 providers and LinkedIn featuring over 1,000 options. The abundance of choices can cause indecision and confusion. Implementation times for PMS can be misleading, with some providers promising a one-day setup, but issues often arise months later. Complex environments, like hotels with multiple departments, require more extensive training and setup time. Integration quality of PMS APIs is essential, especially for accurate pricing and operational decisions. Accounting issues with new PMS often surface during monthly audits or fiscal year-end, leading to financial discrepancies and compliance risks. Inadequate PMS reporting affects decision-making and strategic planning. Larger properties face additional challenges with complex revenue streams and the integration of additional systems. Consultants might have conflicts of interest or lack understanding of the hotel's specific needs. Involving staff from different departments in the PMS selection process is crucial. PMS implementation failures can provide insights for future decisions. The true cost of PMS ownership can escalate with additional features, integrations, maintenance, and upgrade fees.

🏨 Travelers view an average of 141 pages of content before booking. Google Performance Max for Travel Goals (PMTG) increases website traffic by 30% and clicks by 6% for hoteliers. In a study from January to May 2024, PMTG campaigns yielded 31 times Return On Ad Spend (ROAS), with 32 room bookings, a 6% Click-Through-Rate, $0.04 cost per click, and 62,000 average clicks per hotel. PMTG improves hotel bookings by enhancing visibility across Google channels.