Innovation - 10 Minutes News for Hoteliers - Page 420

Demystifying PMax for hotels: A balanced perspective on transparency and control | By Carly Ferranolo

📈 Cendyn, a global hospitality technology company, emphasizes PMax's role in reaching potential guests by leveraging Google’s vast user data to target based on interests and behaviors, complementing traditional advertising. PMax utilizes machine learning and responsive design for ad placements and requires strategic campaign setup with clearly defined goals and audience signals. Cendyn uses additional Floodlight parameters such as ADR, Booking Windows, and ABV for precise optimization. The integration of CRM data with PMax further enhances targeted advertising. Post PMax launch, an 11% increase in bookings and 24% increase in revenue were observed in traditional search campaigns. Cendyn has been serving hoteliers for nearly 30 years, promoting its Find, Book, Grow strategy for revenue and profitability.

6 min

Guest Post: RMS vs Revenue Managers… Who…

🏨 Revenue Management Systems (RMS) automate hotel pricing in real-time, based on data, to ensure competitive rates. RMS analyzes data 24/7, forecasts demand, segments customers, and updates rates across channels. Revenue Managers strategize pricing, analyze data manually, and align pricing with hotel goals. A duel between RMS and Revenue Managers ends in a tie with a score of RMS = 2 / Revenue Manager = 2. Collaboration between both ensures strategic and tactical revenue maximization, leveraging RMS for data processing and managers for strategic decisions.

3 min

Ugandan hotel, Dolphin Suites saves hours of work every day with STAAH

🏠 Dolphin Suites in Kampala, Uganda, enhanced its online channel management and direct booking capability with STAAH, solving overbooking and pricing issues. Streamlined distribution via STAAH's dashboard and channel-specific pricing improved revenue performance. STAAH's booking engine supports commission-free, direct bookings, featuring a mobile-first, secure, 3-step booking process, dynamic pricing, and promotional packages. STAAH's customer service is highlighted as a key asset for ongoing optimization and support.

1 min

Influencer Marketing: Measuring True Value for Hotels – Casey Barks, Staypineapple Hotels

📱 Casey Barks, Vice President of Marketing at Staypineapple Hotels, discusses influencer marketing on the Hospitality Daily Podcast episode dated August 31, 2024. The episode covers Staypineapple's digital influencer management, tools and metrics for evaluating an influencer's monetary value (03:52), innovative influencer contracts with accountability measures (06:50), and the importance and correct execution of influencer marketing in hospitality (10:29). Further insights and episode summaries are offered through free subscriptions.

1 min

Hotel Owners Need A Better Solution: How We’re Innovating and Driving Results – Dina Belon, Mike Hirschler & Casey Barks, Staypineapple Hotels

🏨 Dina Belon, President of Staypineapple Hotels, along with Mike Hirschler, Chief Growth Officer, and Casey Barks, VP of Marketing, discuss the company's innovative hotel management approach on August 30, 2024. They cover the challenges of traditional models, the efficiency of Staypineapple's centralized system, and leveraging technology and branding to drive growth. Key points include the industry's structural barriers to innovation, the role of strong brand identity in generating demand, and the significance of building long-term relationships. The discussion emphasizes the importance of innovation at 08:21, benefits of long-term strategy at 30:59, and technology's competitive edge at 39:40.

2 min

Two UK hotels choose Journey for its guest…

🏨 Journey partners with Valor Hospitality to boost guest experience at Northern Ireland's only 5-star resort, Dunluce Lodge, and Scotland's Seaton House near St Andrews' Old Course. Dunluce Lodge integrates Journey's e-Commerce platform and digital marketing, aiming to lead in luxury hospitality in Northern Ireland. Seaton House focuses on brand visibility and authentic Scottish experiences, setting a luxury standard in Scotland. Both properties anticipate outstanding results from the partnership committed to innovation and guest service excellence.

2 min

Philippine Airlines chooses Amadeus to…

📡 Philippine Airlines (PAL) partners with Amadeus to enhance customer experience with a tech stack transformation initiated in 2018, focusing on personalized services for international and domestic flights. Amadeus to revamp PAL's website, manage cloud hosting, and improve Mabuhay Miles loyalty program with modern UI, targeted promotions, and partner network expansion. The collaboration features a digital lab and competency center to drive ongoing innovation. PAL's President, Captain Stanley Ng, highlights the partnership's role in PAL's digital strategy. Amadeus EVP Javier Laforgue emphasizes the commitment to optimize PAL's online presence and loyalty program.

2 min

Custom Travel Solutions launches new…

📢 Custom Travel Solutions (CTS) announces new Membership Engagement team aimed at increasing B2C user engagement. The team's purpose is to boost frequent usage, travel savings, and support recurring revenue. Mike Putman, CEO & Founder, emphasizes the critical role of member engagement in successful membership organizations and loyalty programs. Corlia Mocke, with a decade of experience and a Bachelor of Commerce, and Amina Mazhar, with over a decade in B2B strategy, join the CTS team. CTS focuses on optimized marketing campaigns for client sales and B2B marketing strategy. Future expansions and hires are anticipated.

4 min

Tell Newsletter #72

📅 Martin Soler, a fractional CMO and co-founder of 10minutes.news, Europe's most read hotel newsletter, discusses the hospitality industry's challenges and advancements. Topics include the airline industry's customer satisfaction issues, the hotel industry's struggle with cyber-security education, the potential of algorithmic advertising, and the efficacy of AI travel agents. He highlights the inconvenience of hotels requiring triple payment and suggests a trust-based system utilizing integrated payments. Soler also notes the integration of booking systems on social platforms like TikTok. 🏨

3 min

Social darts concept, Flight Club, is expanding to multiple U.S. markets

🎯 Flight Club, founded in London 2015, launched in Chicago 2018 and is now in several U.S. cities including Boston, Houston, Atlanta, Las Vegas, and Denver. The New York flagship is set to open late 2025 in a 10,700 sq ft space at the city landmark 31 Union Square. Prior to New York, Philadelphia and Washington D.C. venues will open late 2024, occupying 7,000 sq ft and 8,546 sq ft respectively. Flight Club will announce its 10th U.S. location soon, aiming for sustained growth, with Chicago venue experiencing record sales over six years post-opening.

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