Innovation

📢 Travelers view an average of 141 pages over 45 days before booking. Google Performance Max for Travel Goals (PMTG) boosted website traffic by 30% and clicks by 6% in the first half of 2024 for hoteliers. The study between January and May 2024 indicated a 31 times Return On Ad Spend (ROAS), with 32 room bookings per hotel, a 6% Click-Through-Rate, a cost of $0.04 per click, and 62,000 average clicks generated. PMTG increases hotel visibility across Google's channels using AI.

📄 Obvlo has revolutionized dynamic hotel destination guide creation, achieving a record completion time of just 60 minutes. This advancement is due to Obvlo's self-developed AI tools, which reduced content production time from two weeks to an hour over the past year. Obvlo's platform offers personalized guides tailored to over 100 guest archetypes, continuously updated content, and promotes local independent businesses. It enables hotels to generate revenue through targeted remarketing and personalized in-house offers, and integrates with Google Analytics for valuable insights. CEO Callum McPherson emphasizes the consistent freshness and quality of their content, with daily updates to about 5-10% of their dynamic content, ensuring information is never outdated.

📰 Obvlo has revolutionized dynamic hotel destination guides by reducing the creation time from two weeks to 60 minutes. Using AI tools, the platform offers in-depth, highly personalized and continuously updated content for any destination globally. Obvlo tailors recommendations to over 100 guest archetypes, taking into account weather, time, and preferences while promoting local businesses. The innovation benefits hotels by increasing revenue and loyalty through targeted remarketing and personalized offers, seamlessly integrating with Google Analytics and hotel apps. CEO Callum McPherson highlights the fresh, high-quality content that enhances the guest experience.

📈 Obvlo revolutionizes hotel industry by reducing dynamic local guide creation time from two weeks to 60 minutes, employing AI to ensure up-to-date, personalized content. The platform caters to over 100 guest archetypes, integrates with third-party guides, and supports hotels with revenue-generating data insights for remarketing and upselling. Daily, 5-10% of content is refreshed, eliminating outdated information. This innovation is a boon for both large chains and smaller hotels, enhancing guest experiences and loyalty.

📖 Obvlo now creates the world's fastest dynamic hotel destination guides in just 60 minutes, a significant reduction from the previous two weeks, thanks to its proprietary AI tools. The content is personalized, continually refreshed, and caters to over 100 guest archetypes, enhancing the guest experience and hotel revenues. Daily updates ensure 5-10% of content remains current, supporting local businesses and enabling hotels to generate targeted offers and insights through integration with Google Analytics.

🍳 Saladplate, part of Informa Markets, serves as the official content and engagement hub for the Hospitality, Food, and Beverage sector. It offers insights, weekly news updates, a monthly newsletter, and a bi-monthly e-magazine. The platform boasts access to over 10,000 brands, companies, and products, as well as registration and updates for more than 35 international trade events.

🏡 Noida, 10th September 2024: Bhanu Chopra, Founder and Managing Director of RateGain Travel Technologies Limited, an AI-powered SaaS solutions provider for hospitality and travel, has been elected as Co-Chair of ASSOCHAM’s National Council on Travel & Tourism. The travel and tourism industry, contributing 7.7% to India's GDP in 2023, anticipates becoming a $3 trillion economy by 2047, creating 200 million jobs. RateGain operates in 100+ countries with 3,200+ customers and 700+ partners, serving major hotel chains, airlines, and car rentals.