IHG just disclosed that ancillary services are driving their fee margins to record highs—61.2% in Q4, up 190 basis points year-over-year. Wyndham's ancillary revenues are growing at 19% while their… | Vineeth Purushothaman
💸 IHG's Q4 fee margins soared to 61.2%, a 190 basis point increase year-over-year. Wyndham's ancillary revenues are up 19%, but their core room revenue is stagnant. Accor may spin off Ennismore due to its lifestyle hotels generating triple the fees of traditional properties. In 2023-2024, major chains are pursuing EV charging, wellness technology, and alternative accommodations. Over $500 million was invested in hotel ancillary technology last year. Are we missing out on ancillary revenue opportunities?
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