Hotel groups see strong growth in 2024, with continued expansion in 2025
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In 2024, major hotel groups including Hyatt, Hilton, Choice Hotels, Marriott, and Radisson expanded globally. Hyatt plans 30+ new properties for 2025, adding to its 138,000-room pipeline, with Q1-Q4 openings across various brands. Hilton added over 973 hotels and 100,000 rooms, the largest annual increase in its history, and boasts a pipeline of 3,600 hotels with 498,500 rooms. Choice Hotels opened 61 extended stay hotels in 2024 and aims for upscale and midscale growth. Marriott added over 120,000 rooms, with a pipeline of 577,265 rooms across 3,766 properties, and signed 1,200 deals representing 162,000 rooms. Radisson added nearly 40,000 rooms and retained its upscale segment lead in Europe for the 13th year, with nearly 70 Radisson Collection hotels and significant openings in Paris and Madrid.
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