Choice Hotels revamps Radisson brands
🏡 Choice Hotels International rebrands Radisson with new logos for Radisson, Radisson Blu, and Radisson Individuals following 2022 acquisition. The repositioning targets the upscale and upper-upscale segments, with revamped identities reflecting each brand's heritage. Radisson's 115-year history is honored; Radisson Blu maintains its Scandinavian design roots since 1960. Upgrades, like Scandinavian-inspired designs and food/beverage concepts, will appear in Radisson properties across the Americas, starting with the Radisson Hotel El Paso Airport and Radisson Blu Fargo. Planned investments include a $15 million renovation of Radisson Blu Mall of America and updates to Radisson Salt Lake City Hotel. Choice Hotels operates over 7,500 hotels in 45 countries.
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