Market Trends

🎷 Reach Hospitality to open Evelyn steakhouse in Dallas on March 26. The 9,500-square-foot venue designed by ICrave will offer steaks, seafood, and classic cocktails. The main dining room seats 85, while the Ruby Room, main bar, and Room Seven lounge will have 75-100 seats each. Martini prices range from $17 to $22. The Price of Fame cocktail costs $150. Menu highlights include Texas Wagyu Strip and dry-aged prime ribeye, with Evelyn closed on Mondays.

🏡 W Edinburgh, awarded Scottish Hotel of the Year 2025 at the Hotels of the Year Scotland Awards, also won Lifestyle Luxury Hotel of the Year 2025, Cocktail Bar of the Year 2025 for Joao's Place, and Spa Treatments Award of the Year 2025 for AWAY Spa. Opened in late 2023 in Edinburgh's St James Quarter, the five-star hotel is praised for its modern luxury, vibrant experiences, and professional hospitality. General Manager Ken Millar highlights the competitive achievement and the team's efforts over the past year.

🍝 Italian luxury truffle brand La Rustichella, with a €15M turnover, launched a 100% certified organic truffle product line in response to the organic sector's growth, valued at £3.2 billion. Founded in 1986, the company expanded from Italy to the USA, Asia, Europe, and the UK. The new range debuted at the Hotel, Restaurant & Catering event in London from March 17-19, 2025. Products include Organic Truffle Oils (white and black varieties), Organic Truffle Paté (black and white varieties), and Organic Truffle Carpaccio.

🎉 In April, Australasia, a renowned Pan Asian restaurant in Spinningfields, Manchester, will undergo significant transformation under Head Chef Lucie Sainerova, previously with Novikov and Raffles International. The revamp will bring a new menu featuring Pacific Rim flavors, open-flame cooking, and local, seasonal ingredients for shared dining. Upcoming changes include a redesigned bar focused on mixology and live entertainment with musicians and DJs. Guests have until 31 March to enjoy 50% off food from Sunday to Friday before the update.

📊 Qu released its 2025 State of Digital Report for fast casual and quick service restaurants (QSR), covering data from 170 brands across 85,000 locations. Key findings include: 40% see first-party digital sales as their biggest growth potential, 64% simplify tech stacks to prepare for AI, and 62% are adding kiosks to ease labor strains. Digital sales have plateaued, showing a mere 4% growth over three years. Unified data is emphasized as crucial for future profitability and competitive advantage.

🏨 Hospitality brands are shifting from net unit growth (NUG) to net revenue growth (NRG) due to economic pressures, consumer behavior changes, and regulatory challenges. Factors like high borrowing costs, persistent inflation, labor shortages, COVID-19's lingering impact, and a generational travel shift towards authentic experiences have made revenue maximization crucial. Strategies for NRG include advanced revenue management, direct bookings, upselling, operational efficiency, and diversifying revenue streams. Sustainability and tech integrations also play key roles in building brand loyalty and reducing costs.

🍸 🍸 Noelle Nashville reopened the Hidden Bar, a Prohibition-era speakeasy, at the end of February, coinciding with the opening of a new restaurant, Lona, by Chef Richard Sandoval. Located in downtown Nashville, the bar's entrance is on historic Printer's Alley. The redesign comes with a focus on classic and inventive cocktails, like the Bee’s Knees and the glitter-topped Storage Closet. Regular events include Trade Secrets, Red Light series, and Inner Light, offering activities such as tarot readings and aura photography.

🌳 La Donaira in Andalusia, Spain—a boutique eco-retreat set on a 1,700-acre biodynamic farm with orchards, vineyards, oaks, and olive groves—offers guests rustic-luxury suites, Andalusian horse riding, and farm-fresh organic meals. This curated collection of favorite treehouses and tree-inspired stays ranges from traditional to innovative and domestic to wild, based on personal passion and extensive collecting.

🏩 Eva Klausner, Director of Guest Experience at Numa, discusses the future of guest experience in a podcast episode released on March 15, 2025. Hosted by Danica Smith, founder of MorningStar GX, the episode features insights into enhancing the hospitality sector. The podcast encourages listeners to share the episode with their team to translate ideas into actionable benefits for their business and clientele. Music for the show is by Clay Bassford of Bespoke Sound.

🏦 The InterContinental Chiang Mai The Mae Ping, developed by Asset World Corporation and managed by IHG, has launched the Club InterContinental Lounge and The ii Spa, enhancing the luxury amenities with Lanna heritage experiences. The Club InterContinental Lounge, exclusive to Club InterContinental room guests, offers serene Lanna-inspired views and décor, priority services, and a rich local food menu sourced from organic produce supported by the Royal Project Foundation. The ii Spa features authentic wellness treatments such as the Lanna Signature Massage (THB 3,100 for 120 minutes), the Lanna Blessing Massage (THB 4,500 for 120 minutes), and Aroma Bliss Massage (THB 3,300 for 120 minutes) using Panpuri and Phytomer products. The Lounge operates from 6:00 am to 11:00 pm, while The ii Spa is open from 10:00 am to 10:00 pm daily.