Olo Partners with FreedomPay, Expands In-Store Capabilities of Olo Pay
💸 Bob W, in partnership with environmental consultancy Furthr, developed a tool, ‘LEGIT’, to provide detailed environmental impact metrics, revealing hotel carbon emissions are at least five times higher than previously estimated. The HCMI standard, used by over 30,000 operators, including Hyatt and Marriott, is now deemed less comprehensive. LEGIT factors in additional impacts like construction materials and food waste. Bob W’s Koti Katajanokka in Finland saw emissions per night leap from 1.48 kgCO₂e to 19.7 kgCO₂e with the new tool. Bob W's portfolio carbon footprint for 2023 is reported at 4,489 tCO₂e, a 90% increase from 2022, paralleling a 200% portfolio growth. Bob W, a climate-neutral hospitality provider since 2021, aims for net-zero by 2050 and calls for industry-wide transparency and sustainability strategy improvement.
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