The restaurant industry is projected to reach $1.5 trillion in sales this year
🍴 In 2024, the restaurant industry exceeded $1 trillion in sales for the first time, with a forecast of $1.5 trillion in 2025 according to the National Restaurant Association. Menu prices peaked at a 9% increase in March 2023 but are now 3.6% higher year-over-year. Approximately 80% of consumers express more frequent restaurant use if affordable, with 81% for table service and 76% for quick-service. About 29% of operators plan to open new locations in 2025, with limited-service more likely at 35% compared to full-service at 22%. Employment is projected to rise by over 200,000 jobs, reaching nearly 16 million by the year’s end. The trends for 2025 include value, loyalty, experience, and technology, with 95% of operators noting increased customer value-consciousness and 65% investing in digital marketing.
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