IHG Hotels & Resorts unveils innovative experiential Holiday Inn Express public space design
🌇 IHG announces the Holiday Inn Express Generation 5 design to launch in EMEAA in 2023, targeting 500 properties in the region over the next three years. The design, developed from guest behavior research, offers experiential zones and caters to the rising demand for vibrant, dynamic spaces. Holiday Inn Express Riyadh, set to open in 2026, will debut the concept. Ten projects in the UK and Europe are early adopters, plus 20 interested parties. Generation 5 follows the 2016 ‘Next Generation’ update. Currently, there are 3,206 Holiday Inn Express hotels (340,054 rooms) with 644 properties (79,079 rooms) in the pipeline.
Share
