Market Trends

LONDON, 25 February 2025 – Universities are successfully raising tens of millions of pounds by renting out empty student halls to combat the higher education sector’s funding crisis, research by property technology…

🏢 The biggest travel trade show, ITB, remains relevant for annual networking despite the shift of product research and sales online. The Shiji Group's insights highlight the importance of personalization in guest experience trends for 2025. Mid-tier hotels are outperforming luxury ones due to competitive pricing and enhanced services. Booking.com is adapting to AI, which may impact OTA searches and commoditize them as "databases" for AI search engines. Self-checkout kiosks in grocery stores are reintroducing human labor due to technological limitations. The New York Times integrates AI, particularly an internal tool named Echo, for content tasks. The beauty industry sees a significant shift online, with e-commerce accounting for 25% of the total market and expected growth of 7% in the next three years. Meta invests in humanoid robots, though hotel housekeeping robots have not been cost-effective. Human elements at trade shows are increasingly valuable for establishing trust and relationships in business.

📈 Roland Fryer, Harvard University economist and Sigma Square co-founder, delivers the 2025 Economic Outlook for Restaurants at MURTEC on March 11, from 2:50 PM to 3:30 PM. Fryer, whose passion for economics began with debates in college at 7 AM office hours, applies economic reasoning to various fields including education and healthcare. With roots in the restaurant industry, starting at age 14 at McDonald’s, Fryer critiques outdated hiring strategies and high turnover, emphasizing the need for corporate solutions.

🏡 Palma de Mallorca is enhancing its accommodation sector with new hotels, blending Mallorcan culture and heritage with sustainability. Vestige Miramar, dating back to 1764, offers private hire for up to 18 guests and opens later this year. Grupo Piñero's boutique hotel, slated for late 2025 or early 2026, features 40 rooms in a historic 1932 building. Garden Hotels' 60-room establishment opens in Gomila in June 2025, targeting various traveler types and emphasizing sustainability. Meliá Hotels International is launching 25 new properties in 2025, including the INNSiDE by Meliá in Palma, focusing on premium experiences for business and leisure guests.

🏆 Hilton Lake Como, located near Italy's famous lake, offers a special Aperitivo for Milan Fashion Week AW25/6 from February 24th to March 3rd, 2025, at Terrazza 241. The event features two themed cocktails: Blue Jeans (€18) and Icon (€20), accompanied by a three-tier stand of sweet and savory snacks, available nightly between 5-8pm. The hotel, formerly a silk factory, boasts 170 rooms with a starting rate of €350 per night for double occupancy, breakfast included.

🏨 In a podcast episode released on February 25, 2025, Matthias Huettebraeuker interviews Hans Meyer, co-founder and managing director of Zoku. They discussed the transformation of hotel rooms, with Zoku leading the change in the hospitality industry.

🍺 Shiko Group, a North West bar and kitchen operator, projects a turnover of £9.2m for the current year and £14m for 2025/26 after acquiring The Lawn Club in Manchester in 2017. Starting with a £300,000 turnover in 2019, the Group now boasts eight venues across Manchester and Leeds, with plans for expansion in Manchester and beyond. Anthony Ellis, co-founder, credits the success to unique venues and the team's hard work.

🏨 Top-performing hotels using D-EDGE's strategies average a 3.5% direct distribution cost, significantly lower than the 12–28% OTA charges. The report underscores the importance of direct bookings for lower costs, higher revenue, longer stays, and fewer cancellations, advising hotels to focus on digital marketing to boost profitability and cut dependency on expensive channels.