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Market Trends

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  • 1 min

Overnight oats, a no-cook breakfast option

  • RH Staff Datassential
  • 11 December 2024
🥞 Au Bon Pain and other fast-casual restaurants are incorporating overnight oats into their menus. This no-cook breakfast has gained popularity, especially among Gen Z, with 55% of the population aware of it and 28% having tried it. Market research by Datassential indicates a 32% growth in the past four years and projects a 140% increase in the next four years, showcasing the demand for healthy options.
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Starbird Expands to Washington with New Franchise Agreement

  • Tony Loeb
  • 11 December 2024
📈 Bikky, a customer data platform for multi-unit restaurants, announced a partnership with Haven Hot Chicken, a Nashville-style Hot Chicken restaurant founded in 2020. Haven opened its ninth location in summer 2023, and its chicken sandwich was named "Best Bite in Town" by Food Network. Haven uses Bikky to track guest behaviors, make data-backed decisions, and evaluate menu items like their caesar salad, which was kept for strategic reasons. With ambitious expansion plans for 2025 and a focus on precise site selection, Haven is leveraging Bikky's insights for strategic growth. Bikky is also partnered with brands like Dave’s Hot Chicken and Bojangles.
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  • 2 min

Tui eyes source market expansion further…

  • Travel Weekly Group Ltd
  • 11 December 2024
🏖 TUI Group, under CEO Sebastian Ebel, targets Eastern Europe expansion, emulating Tui Poland's success, where over one million Polish travelers choose Tui, favoring Turkey, Greece, and Spain. With plans to double Czech Republic customer numbers next summer and similar strategies for other Eastern European nations, Tui aims to introduce its proven business model and tech platform in new markets, building upon its presence in 16 source markets.
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  • 3 min

The pandemic torpedoed CBD business and was a quasi-boon for the suburbs. Fives years later, what’s the impact on hotel performance?

  • Guest Contributor
  • 10 December 2024
🏢 During the pandemic, central business district (CBD) property prices in metropolitan areas (MSAs) decreased, while suburban areas saw increases. Businesses in CBDs ceased operations or moved to suburbs. The study, dividing data from 2018–2019 (pre-pandemic) and 2023–2024 (post-pandemic), observed hotel performance across 13 MSAs. CBD RevPAR grew by 5.3%, adjacent areas by 10.8%, and outlying submarkets by 13.8%. Suburban markets outperformed despite inflation rising over 20% from 2018 to 2024. Some cities like New York, Chicago, Miami, and San Francisco had over 50% of their hotels in the CBD, whereas cities like Atlanta, Los Angeles, Dallas, Houston, and Phoenix had less than 20%. The shift in economic activity and traveler preferences favored suburban markets, though trends may change depending on future business policies and safety measures.
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  • 4 min

FARM and Nice Projects turn breeze-block-clad modernist school into lifestyle hub

  • Cajsa Carlson
  • 10 December 2024
🏢 In Singapore, the 1969 "modern tropical" school building, New Bahru, now a 20,156-square-metre lifestyle hub, was repurposed by FARM and Nice Projects for commercial use, housing restaurants, shops, wellness, and culture spaces, as well as serviced apartments. Formerly used as offices and F&B spaces after the school's relocation, post-independence from Singapore in 1965, New Bahru underwent minimal exterior changes to maintain its modernist architecture. The most significant layout modification was replacing part of the car park with a central lawn and playground, requiring major earthworks and traffic flow redesign. With tenants having full control over their interior design within set guidelines, the hub aims to offer unique experiences through local entrepreneurs and creatives, featuring a wellness space Hideaway by Parable and the fine dining restaurant Somma by Nice Projects.
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  • 3 min

B2B is dead, long-live business-to-human

  • Tony Loeb
  • 10 December 2024
📱 Rikke Wichmann Bruun from Cheil UK highlights a shift from B2B to B2H strategy, emphasizing personalized guest experiences in hotels. Gen Z, comprising 27% of the workforce in countries like the UK, US, Australia, and most of Europe by next year, favors personalization and technology. B2H marketing uses AI for bespoke recommendations and storytelling for relatability, proven effective with LinkedIn data showing a threefold increase in engagement for empathetic storytelling content. Samsung exemplifies this strategy, focusing on real-world problem-solving stories. The strategy seeks a balance between data-led insights, AI, and human connection.
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  • 7 min

The General Manager Makes the Hotel Stay Unforgettable

  • Anders Johansson
  • 10 December 2024
🏨 Mid-Range Hotels: Guests expect amenities like well-maintained rooms and reliable Wi-Fi, with prices starting at $200 USD per night. Challenges include tight budgets and fierce competition. CitizenM exemplifies exceeding expectations through attention to detail. Boutique Hotels: Unique design and personal experiences are expected, with prices from $350 USD per night. Challenges lie in maintaining uniqueness and relevance. Luxury Hotels: High-quality service, attention to detail, and personalized experiences are anticipated, with costs exceeding $500 per night. Operational challenges involve maintaining consistent excellence. Top 50 Hotels in the World: Aim for perfection and "wow" factor, with prices at $1,000 per night, focusing on innovation and world-class service. Hotel success relies on technology investments, quality facilities, and exceptional staff. General managers play a crucial role in balancing guest satisfaction with operational realities.
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  • 3 min

Anti-personalisation is the new personalisation!

  • Mathias Coudert
  • 9 December 2024
📍 In 2024, 68% of people value personalization in travel. Yet, despite 220+ countries, popular travel photos often feature similar destinations like Greece. New York City's 25,000 restaurants are overshadowed by 30 cultural hotspots. Kyle Chayka highlighted how algorithms standardize culture globally, resulting in uniform coffee shops. Starbucks offers 170,000 drink combinations, but faces criticism for causing decision fatigue. People tend to seek shared experiences and status, not personalization. The late Paul Bocuse's restaurant, with its fixed menu, remains in demand, suggesting that unique offerings trump personalization. Building a distinctive identity creates brand loyalty over commoditized personalization.
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  • 3 min

Wedge references “European way and culture” for design of own studio in Montreal

  • Cajsa Carlson
  • 6 December 2024
🏠 Wedge founders Sarah Di Domenico and Justin Lortie transformed a 185-square-metre Montreal brick house into Wedge House, their design agency's office. The space, inspired by Danish brand Frama, features a dusty-pastel color palette, custom-made furniture, and is designed to foster communal feeling and connection. The office accommodates 12 team members, with separate rooms for privacy, including Di Domenico and Lortie's private office. The design includes a kitchen, library, living room, atelier, and a garden with custom-made wooden benches.
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  • 2 min

MuseLAB “abandons all notions of the expected” in Mumbai bathware showroom

  • Tirthika Shah
  • 6 December 2024
🚽 MuseLAB designed the 241-square-metre flagship Sorbet bathware showroom in an upscale Mumbai neighborhood, diverging from traditional showroom interiors. The project, completed in eight months, overran the initial six-month timeline due to high rental space costs. Circular geometry dominates the design, with bulbous mint-green displays, berry-red accents, and custom halo light fixtures contributing to the unique aesthetic. Formerly a rug atelier, the retail space features 12-foot-high walls and a Kota stone flooring pattern in ivory-toned grout. MuseLAB, founded in 2012, has a portfolio that includes various interior and furniture design projects.
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