Market Trends

While Greenville’s lodging sector has traditionally focused on business travelers, it has evolved in recent years to embrace a wider variety of demand. Given the strong presence of major companies in the automotive manufacturing, advanced materials, aerospace, aviation, and health services fields, commercial demand has always been strong for area hotels. The market’s diverse employment base and expanding economy continues to attract new companies and new residents. This relocation demand, coupled with the growth of the market’s tourism sector since 2020 and expansion of the city’s downtown neighborhood, has resulted in lodging demand shifting more towards the leisure segment.

India’s business travel market is one of the fastest growing globally, with annual spend reaching $37.2 billion USD in 2024 and projected to increase 15.5% for 2025—more than double the expected global growth rate of 6.6%*. And as business travel continues to grow within India, corporate travel management, technology adoption, corporate card programs and payment practices are increasingly important ─ and companies must address critical gaps that could impact their cost control and compliance efforts.

Guests used to tell us when something went wrong. They complained at the desk. They called from the room. They filled out comment cards with neat handwriting and detailed grievances. Even if the stay was less than perfect, they gave the hotel a fair chance to fix it before passing judgment. That era is over. Something fundamental has shifted not loudly, but silently, and most hotels still haven’t caught up.

This article was written by Lodging Magazine. Click here to read the original article DALLAS, Texas—Fourteen percent of U.S. travelers now turn to familiar hotel brands as their starting point…

This article was written by Lodging Magazine. Click here to read the original article DALLAS, Texas—Fourteen percent of U.S. travelers now turn to familiar hotel brands as their starting point…

The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 15 November. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.

Online travel agencies (OTAs) have become travellers’ primary starting point for researching accommodation, according to new data from SiteMinder’s Changing Traveller Report 2026. Some 26% of respondents globally said they would…