Market Trends

Scaling a business is easy to talk about, but rarely easy to do, especially when the ambition involves not only new markets, but also new cultures, regulations, and expectations. Over the past decade, I’ve had the opportunity to support the growth of a global hospitality group, closing over 150 transactions and entering more than 20 new markets across EMEA. Through that journey, I’ve learned that sustainable expansion isn’t about copying and pasting a playbook. It’s about designing a framework flexible enough to adapt - yet rigorous enough to scale.

PKF hospitality group announces the release of the 2025 edition of its “Hospitality Salary Compass 2025”, an annual benchmarking survey for the Viennese hotel market, now available to participating hotels. The survey provides the most up-to-date benchmarks for salary ranges across the upscale and luxury segments of Vienna’s hotel industry, offering operators, owners, and stakeholders critical insights into the city’s evolving hospitality market.

U.S. lodging demand increased at an average annual rate of just 0.7% in 2023 and 2024, after two years of double-digit growth coming out of the pandemic in 2020. In the May 2025 edition of Hotel Horizons®, CBRE reduced its forecast for lodging demand growth in 2025 to 0.9%. With lodging demand growing at less than 1.0%, hotel owners and operators are scrutinizing the value of their franchise relationships since it is the primary stimulus of demand for most U.S. hotels.

June 2025: where is the growth? In the markets benchmarked in this monthly review, RevPAR growth is becoming increasingly rare. With the high season now underway, prices are less flexible in the leisure markets, which had been driving European growth for several months. On the corporate side, the trend is also flat or even negative, except in the east of the continent.

Few names in travel carry the cultural resonance of the Orient Express. Once the Train of Kings, King of Trains, its myth was immortalized by royalty, diplomats, and novelists. Today,…

This article was written by Lodging Magazine. Click here to read the original article I began my career when putting “big data” in your bio was enough to get you…

James Carroll, the president and CEO of Crestline Hotels & Resorts, is quick to remind visitors to his Fairfax, Va., office that the model planes on his bookshelf are not…

European hotels are seeing their visitor numbers erode in July 2025, even in traditionally attractive leisure destinations. Consumption patterns, the economic and political context are evolving, and the hospitality sector is directly facing these changes during this peak summer season for leisure destinations.