Market Trends

Hoteliers have mastered the art of direct bookings; sophisticated marketing automation, optimized booking engines, and data-driven website design have helped shift share away from OTAs and reclaim control over the guest relationship.

Europe’s tourism sector continued to perform strongly over the summer months, as travellers embraced cross-border experiences despite higher costs and record heatwaves. According to the European Travel Commission’s latest quarterly report, year-to-date international arrivals to Europe rose 3% year-on-year, while overnight arrivals increased by 2.7%.

High-end travelers increasingly seek tailored services that go beyond traditional luxury, such as curated local experiences, wellness-focused amenities, and tech-enabled customization. Luxury hotels are leveraging AI-powered guest profiling, loyalty data, and mobile apps to offer individualized itineraries, customized dining options, and room preferences from lighting to pillow types.

Let me tell you what happened with Pantone’s Mocha Mousse last year. Design blogs lost their minds. Every magazine cover screamed about this “revolutionary” milk chocolate shade. And you know how many of my boutique lodging clients actually used it? Zero. Not because it was ugly—it wasn’t—but because it had nothing to do with the real work of creating memorable guest spaces.

Holiday demand is strong, yet shifting behaviour signals tighter wallets — and new challenges for hotels Nov 13, 2025 The latest survey from Deloitte finds that more Americans plan to…

U.S. hoteliers brace for tighter margins as subdued ADR growth and ongoing softening point to tougher conditions through 2026 Nov 13, 2025 U.S. hotel performance projections for 2025 and 2026…

This article was written by Lodging Magazine. Click here to read the original article ARLINGTON, Virginia—CoStar and Tourism Economics further downgraded performance projections in the final U.S. hotel forecast revision…

CoStar and Tourism Economics further downgraded performance projections in the final U.S. hotel forecast revision of 2025.

Award-winning luxury travel and hospitality PR and digital media agency Modern Currency Public Relations®, today announces the release of its third annual Luxury Travel & Hospitality Trend Report Forecast for 2026, a forward-looking industry lens that examines the cultural, behavioral, and economic forces reshaping how U.S. and global travelers will seek, spend, explore, and experience the year ahead.

Picture this: You’re standing on the beach in Zanzibar - oh yes, it is another lessons of those. The sun’s out. The sea’s calm. And within seconds, you’re surrounded AND ... everyone selling the same thing.