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Market Trends

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  • 6 min

The Customer is Always Right

  • Automatic
  • 9 February 2026
🛠 In London, 1909, Harry Gordon Selfridge opened his innovative department store, introducing the "customer is always right" philosophy. This reshaped retail and hospitality, but caused employee burnout and financial abuse. By the 1980s, Ritz-Carlton adopted a similar model, risking operational collapse. Today, 42% of hotel managers comp stays to avoid bad reviews, costing up to $500,000 annually. Progressive hotels are now balancing guest experience with staff dignity, using tech to prevent manipulation.
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  • 1 min

Humans Are Starving for Connection. Hospitality Can Deliver It. – Heather Dunwoody

  • Josiah Mackenzie
  • 7 February 2026
💬 Heather Dunwoody, founder of Hospitality in Bloom, discusses how participatory experiences and community-centric approaches enhance guest experiences in hospitality. Drawing from extensive experience with agencies and large brands, she emphasizes that people crave connection, and hospitality is key in fulfilling this need. Tune into her insights on how fostering connections can build stronger brands and resilient hospitality businesses.
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  • 1 min

´GDS is dying´… Since 20 years. Hot take: GDS isn’t obsolete — “set-and-forget” GDS is. There’s a lot of noise about hotels moving away from the GDS. But corporate travel doesn’t shop like… | Fritz Müller

  • Fritz Muller
  • 6 February 2026
🏨 Fritz Müller discusses the evolving landscape of Global Distribution Systems (GDS). He emphasizes that the "connect-and-coast" model is fading, while strategic use of GDS as a sales channel is crucial. Success requires ownership, disciplined RFP/program management, visibility, and data-driven optimization. RateGain, known for its Switch GDS platform, observes these trends. Direct and GDS channels cater to different demand segments. A HEDNA poll on key hotel needs—ownership, insight, or execution—could provide valuable insights.
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  • 3 min

SiteMinder Research: Domestic Bookings’ Share Grew in 2025

  • LODGING Staff
  • 6 February 2026
🏨 DALLAS, Texas—In 2025, 77% of U.S. hotel arrivals were domestic, up from 73.78%. Direct hotel bookings ranked third in the U.S., with Agoda and Trip.com in the Top 12. Cancellations dropped to 18.78%, with lead times averaging 30.57 days. The U.S. had one of the longest stays at 1.61 nights. ADR fell by 2.89% to $247.03. July was the priciest month at $269.08, while January was the cheapest at $217.15.
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  • 4 min

MGM Resorts International Reports Q4 and Full-Year 2025 Results

  • LODGING Staff
  • 6 February 2026
📈 MGM Resorts International reported Q4 2025 results with a 6% revenue increase to $4.6 billion and net income up to $294 million. Las Vegas revenues fell 3% to $2.2 billion, while MGM China saw a 21% rise to $1.2 billion. Full-year revenues reached $17.5 billion, up 2% from 2024, despite a drop in net income from $747 million to $206 million. Key initiatives included $135 million from BetMGM and $1.2 billion in share repurchases.
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  • 3 min

Hotel Investment Momentum Builds as U.S. Market Posts $24 Billion in 2025 Transaction Volume

  • Automatic
  • 6 February 2026
📈 JLL's 2025 U.S. Hotel Investment Report shows a 17.5% increase in transaction volume, reaching $24 billion. New York led with $3.7 billion, followed by Phoenix and Washington, D.C. Interest rates fell by nearly 300 basis points since September 2024, boosting borrowing and investments. Luxury hotels saw a 3% RevPAR rise, while midscale/economy segments declined. World Cup host cities in 2026 could see significant RevPAR growth. Limited new hotel supply further supports investment optimism.
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  • 1 min

The Connected Consumer: Technology, convenience and the future of food ordering – EYSY

  • YiTyng.Sin@informa.com
  • 6 February 2026
🍱 Saladplate, part of Informa Markets, serves as the content hub for the Hospitality, Food, and Beverage industries. It offers weekly news, a monthly newsletter, and a bi-monthly e-magazine. The platform provides access to over 10,000 brands and products, along with updates from more than 35 international trade events.
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  • 3 min

Luxury: the brand premium pays, but not at any price

  • Automatic
  • 6 February 2026
💸 Summer 2025 observed a shift in spending: domestic middle classes focus on entry-level/alternative options, while international and affluent visitors invest in luxury experiences. Maud Bailly repositioned Sofitel for its 60th anniversary, enhancing its French excellence narrative. The luxury hospitality sector is urged to prioritize exclusivity and value over volume to maintain brand allure. Affluent clients post-COVID value brand premiums only if perceived as fair and substantiated, emphasizing a disciplined approach to experiential hospitality.
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  • 1 min

Travelers have had enough. It’s time to make hotel room bathrooms private again

  • Automatic
  • 6 February 2026
🛠 A weekend getaway leads to unexpected intimacy due to a hotel's design choices. The toilet space, located close to the bed, features a thin glass panel with frosting that does not cover the entire surface. This design allows the user’s form to be visible, especially their feet, due to the panel's lack of frosted coverage at the bottom, creating potential audio and visual privacy concerns.
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  • 2 min

Where Travel Meets Nature: The Rise of Nature-Based Stays

  • Automatic
  • 6 February 2026
🌳 Nature-based stays, including eco-lodges and farm retreats, are thriving. The market is set to grow from $15.5 billion in 2025 to $28.9 billion by 2032. Envi Lodges plans over 60 villas in Saudi Arabia and Africa by 2026. Travelers seek immersive outdoor experiences and local food sourcing. GCSTIMES, founded in 2011, innovates in sustainable solutions, with operations in China, the US, UAE, France, and Australia, reaching over 140 countries and aiding 100,000 hospitality groups.
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