Market Trends

✈️ PATA renews its partnership with Euromonitor International to enhance data-driven insights for tourism growth in Asia Pacific. The collaboration, announced in Bangkok, will deliver analytical content for PATA's Destination Forecasts 2026–2028, including four- to five-page articles and webinars. Euromonitor brings global expertise from its 16 offices, leveraging 1000+ analysts across 210 countries. This partnership aims to support strategic tourism planning and sustainable industry growth.

🏨 In 2026, the hospitality industry might experience a shift as transaction volumes could remain limited unless sellers adjust cap rate expectations. Recent interest rates have moved off their peaks, with debt constants remaining high at 7%-9%. Viable investment strategies include developing hotels with RevPAR above $250, repositioning neglected hotels, or reinvesting in existing assets. Reinvestment offers the highest probability of success due to market constraints and growing demand, despite its less glamorous nature compared to other strategies.

🏨 2025 sees South East Asian travelers favoring intentional, locally connected experiences, shifting Hilton's focus for 2026. Hilton plans to open 13 new hotels in the region, particularly in secondary cities like Bintaro Jaya, Indonesia, where demand for authentic destinations grows, aided by government incentives. The approach embraces design-led hotels and wellness integration, exemplified by properties like KROMO Bangkok. Hilton's 2026 Trends Report highlights a shift towards wellness tourism, with 56% of travelers prioritizing rest and rejuvenation.

🏨 Jan 13, 2026, HBX Group Travel Trends report shows a shift to meaningful and immersive experiences over location and price. Hotels in 2026 must be active experience platforms. Key drivers: experience, authenticity, AI, pop culture, and sustainability. Properties with clear identity command higher rates and longer stays. Guests value time, emotional returns, and genuine local connections. Superficial sustainability claims damage trust. AI should enhance, not replace, human service.

🏨 Luxury hotel bedrooms, Jan 13, 2026: Design challenges include tighter budgets, compressed timelines, and supply chain issues affecting delivery. Expectations for sleep quality, wellness, and atmosphere have become core, with lighting being crucial yet challenging. Traditional workflows increase risks, making mock-ups essential for testing. Early involvement of lighting specialists is now part of the luxury process. Hotel bedrooms now define guest experiences more than public spaces, requiring precision unaffected by budget constraints.

🏨 The U.S. hotel industry saw a boost from December 28, 2025, to January 3, 2026, with occupancy at 50.5% (+4.4%), ADR at $175.47 (+3.4%), and RevPAR at $88.65 (+7.9%). Minneapolis led in occupancy growth (+14.9% to 42.7%), while Miami saw significant rises in ADR (+17.1% to $383.32) and RevPAR (+26.4% to $337.51). In contrast, Tampa's occupancy dropped by 15.2% to 65.8%, with RevPAR declining by 19.4% to $112.70.