Market Trends

When will digital agents replace the human touchpoints that create poignant memories in hospitality? Spoiler alert: never. Hotel leaders must mandate the use of AI to attract a new generation…

Traveler demand shifts toward winter destinations while global hotel performance stays strong Dec 19, 2025 The holiday travel season is shaping up as a strong period for hotels worldwide, with…

Streaming-driven inspiration reshapes how travelers choose destinations and hotels Dec 19, 2025 Set-jetting — travel inspired by TV shows and films — is becoming a significant demand driver for destinations…

This article was written by Lodging Magazine. Click here to read the original article New data from Amadeus found which destinations are currently topping hotel occupancy charts over Christmas and…

This article was written by Phocuswright. Click here to read the original article Fewer than half of travelers consider themselves to be highly consistent in their travel brand patronage, whether…

This article was written by Phocuswright. Click here to read the original article In Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?, Phocuswright examines…

There is a dangerous myth circulating in European hospitality boardrooms right now. It goes like this: “Luxury is about people. Our guests want to talk to us. That is our differentiator.”…

Last week’s column had some discussions which lead to this week’s column. Lots of different trend reports for hotels, tech and travel. Hello, A lot of trends reports in this…

Farm hospitality is an $8 billion market today. By 2033, it’ll be $21 billion. Here’s what’s driving the growth. I talk about agritourism and farm hospitality a lot. And the…

The Fallacy of the “Global Average” The first few trends in the report are classic examples of the “Global Average” trap. Trend #1 warns of a “turbulent travel and hospitality…