Market Trends

For decades, loyalty in hospitality has been defined by points, perks and predictable upgrades. But what does loyalty actually mean today – and what should it mean in the future?

The traditional model of vacationing—cramming everything a destination has to offer into a hectic few days or a week—is steadily falling out of favor. As work schedules become more flexible…

Stephanie Smith of Cogwheel attended the Destination AI Conference for Hoteliers in Washington DC on September 30, 2025.

There is a troubling disconnect in the hotel industry between public commitments and meaningful action on gender equality. Nearly every major hospitality brand now publishes impressive-sounding policies on diversity and inclusion but the reality behind the glossy corporate reports tells a different story.

In the lead up to the Future Hospitality Summit - FHS World 2025, taking place at Madinat Jumeirah in Dubai from 27-29 October, we asked several industry partners about what’s next for hospitality investment in line with this year’s event theme: "Where Vision Leads, Investment Follows."

Nightclubs are out. Board games are in. What does that mean for hotels? The fastest-growing trend among young professionals isn’t bottle service or DJ booths. It’s chess, cards, and board…

Despite stronger-than-expected economic growth through the first half of 2025, year-to-date RevPAR growth through July stands at a meager 0.4% as the occupancy rate fell for four consecutive months.

The hotel industry operates in an extraordinarily crowded marketplace where over 450 brands represent 17.5 million rooms under major hotel groups, alongside 14.3 million independent hotel rooms, globally. This proliferation…

I spent some time researching what are the main concerns of hotel company leaders. I put the list below, but it is quite familiar: People, talent, and culture top the chart. Finding and keeping good staff has apparently never been harder.

In the hospitality industry, delayed Property Improvement Plans (PIPs) have become a growing challenge for hotel owners. Rising interest rates, supply chain disruptions and financial constraints have forced many properties…