Luxury Hotel Experiences
Luxury consumption in China is undergoing a remarkable transformation, driven by younger, more dynamic consumers and evolving preferences that go beyond traditional notions of wealth display. This shift is particularly evident in the hospitality sector, where luxury hotels now cater to a deeper desire for sensory and emotional experiences. Despite this growing demand, however, research to date has shed little light on how sensory stimulation shapes luxury hotel experiences or how cultural factors influence consumers’ responses to luxury. Working with a co-author, Professor Kam Hung and Professor Cathy Hsu of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) explore the multi-sensory dimensions of luxury consumption. Their findings offer guidance for hoteliers seeking to craft meaningful and memorable experiences for their guests.
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