Market Trends

Visitor arrivals continue to grow, reflecting sustained demand in key international markets. According to the Bank of Greece, international arrivals increased by 4.1% YTD August 2025/24. The first four months recorded +5.8%, while May and June showed temporary declines of –2.7% and –1.7% respectively. However, performance strengthened in the peak season, with +6.4% in July and +8.1% in August.

The Coventry and Warwickshire Convention Bureau has launched a new industry network to support the growth and collaboration of hotels and accommodation providers across the region.  Known as the Coventry…

For the past six months, Osaka has played host to the World Expo, a quinquennial event that brings together people and innovations with a focus on key global challenges. The event has historically generated substantial gains in hotel performance, a pattern that was evident in Osaka and neighboring markets in Japan.

Hospitality used to be about comfort. Now it’s about connection. Hospitality has always been about service, comfort, and place. But the new frontier is community. Guests no longer want to…

Struggling to Tailor Offers to Each Guest Segment? Without clear market segmentation, forecasting gets fuzzy, revenue leaks away, and guests slip through the cracks. Many hotels in Southern Europe rely…

Legacy hotel brands move like tankers, while culture moves like a speedboat. Legacy hospitality brands move like tankers, powerful, iconic, and painfully slow to turn. Every new idea demands a…

There is a distinct magic in stepping outside and being instantly immersed in nature. For many travelers, the draw of the outdoors isn’t just about escaping the city or disconnecting from screens; it’s about a deeper sense of freedom, possibility, and connection.

The travel and tourism sector is predicted to grow 5.8% every year until 2032 (World Travel & Tourism Council). This should bode well for hotels.

What happens when no one can travel anymore? Let’s talk about it. The global tourism economy is a juggernaut. It’s an undisputed growth story, expected to grow by 10% this…