Market Trends

“Does tourism build up our world or tear it apart? The only answer to both of these questions is ‘Yes’,” writes McClanahan in The New Tourist Jul 4, 2024 Whereas…

Sign-up for the weekly newsletter. Insights. Delivered. Sign-up for the weekly newsletter. Industry & Education Events  The next category is made up of major educational and association events. It was…

A new New York Times report uses summer travel as a barometer of the widening gap between the economic haves and have-nots in the U.S. economy Jul 4, 2024 The…

In May, global traffic, as measured by revenue passenger kilometers, increased 10.7% year-over-year, continuing its double-digit percentage growth trend Jul 4, 2024 The International Air Transport Association (IATA) released data…

Hotels are moving from traditional transactional models to relationship-focused approaches, driven by guests’ desire for personalised experiences and seamless interactions. Unleashing data for personalised hotel stays has become the key to unlocking these enhanced guest experiences. Modern technology, especially mobile and cloud-based solutions, facilitates this transformation. Hotel owners, managers, and operators understand that guests’ expectations constantly evolve. Building lasting relationships rather than merely completing transactions is vital to meet these expectations. Understanding changing guest expectationsGuests’ expectations vary based on demographics, preferences, and travel purposes. Personalisation is key to meeting these diverse needs. To achieve this, hotels must gather and utilise guest data effectively, creating comprehensive profiles that inform tailored experiences.Hotels need to commit to fully adapting to evolving guests’ expectations as population demographics continue to change. Baby Boomers may prefer traditional communication methods, such as phone calls, while Millennials and Gen Z are more inclined towards digital interactions. This generational diversity reinforces the need for hotels to move away from a one-size-fits-all approach. For example, Gen Z guests often anticipate high levels of personalisation and are open to sharing more personal data in exchange for tailored more authentic experiences. 

Even as companies prioritize video calls over in-person meetings and cut back on non-essential travel, 2024 will be a strong year for the industry Jul 3, 2024 A recent survey…

This article was written by Travolution. Click here to read the original article TUI Group has revealed it is now the preferred partner for European travel-tech leader in dynamic holiday…

Visual content management played a central role in Radisson’s digital transformation efforts, leading to a measurable increase in customer engagement and direct bookings Jul 2, 2024 A fundamental aspect of…