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Market Trends

1439 posts

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  • 1 min

Deloitte warns hotel spending will tighten

  • Automatic
  • 13 November 2025
🛫 Nov 13, 2025, Deloitte reports 54% of Americans plan holiday travel between Thanksgiving and mid-January, a 5% increase from 2024. However, spending is expected to drop to an average of $2,334, an 18% decrease. While Gen Z and millennials lead travel plans, Gen Z's budget reduction hits 31%. Only 47% plan to fly, down from 55%. Generative AI use in travel planning rises to 24%. Meanwhile, 26% of travelers still pursue luxury options.
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  • 1 min

STR lowers hotel forecast again

  • Automatic
  • 13 November 2025
🛑 Nov 13, 2025, U.S.: Hotel performance projections for 2025-2026 face a downgrade by STR and Tourism Economics due to static macroeconomics. 2025 occupancy is forecasted at 62.3%, below 2024's 63.1%. RevPAR is expected to decline by 0.4% in 2025. ADR growth remains low at 0.8%. 2026 occupancy could drop to 62%. Economic challenges like rising unemployment and tariffs are key factors, though 2026 might see optimism from income growth and international events.
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  • 2 min

CoStar, Tourism Economics Again Downgrade U.S. Hotel Forecast

  • LODGING Staff
  • 12 November 2025
📊 Arlington, Virginia—CoStar and Tourism Economics downgraded the 2025 U.S. hotel forecast. Occupancy decreased by 0.2 percentage points to 62.3%, ADR held at +0.8%, and RevPAR dropped by 0.3 percentage points to -0.4%. Adjustments for 2026 include occupancy down 0.3 percentage points, ADR down 0.1 points, and RevPAR down 0.3 points. Amanda Hite from STR cited rising unemployment and prices. Aran Ryan foresaw moderate U.S. travel economy improvement in 2026, aided by household income growth and global travel expansion.
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  • 1 min

Designing a Hotel Full of ‘Aha’ Moments – Chet Pipkin, Desolation Hotel

  • Josiah Mackenzie
  • 12 November 2025
🏨 Chet Pipkin, founder of Belkin, shifted to hospitality with Desolation Hotel. He and his team focus on creating "aha moments" through thoughtful design, including EV chargers, Dyson hair dryers, stocked kitchenettes, and heated floors. The core of their approach is to remove friction, anticipate needs, and empower guests. If you're interested in enhancing guest experiences and learning about hospitality innovation, this content provides valuable insights on leading with authenticity and product thinking.
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  • 6 min

10 insights shaping wellness in hospitality

  • HOTELSMag.com
  • 11 November 2025
🏃‍♀️ The $6.3 trillion wellness economy is growing, with wellness tourism reaching over $830 billion and outpacing general tourism. Travelers often spend up to 175% more on wellness trips. The WELL Standard has certified 6 billion square feet for wellness. The article emphasizes the need for inclusive wellness initiatives targeting Gen X and integrating employee wellbeing. It also suggests exploring spiritual wellness and considering a Chief Wellness Officer role in hospitality.
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  • 3 min

Corporate/Group Business Dynamics: Understanding Why Both Segments Have Declined in the Demand Mix 

  • Mark Lomanno
  • 11 November 2025
📈 In the last 15 years, U.S. lodging demand shifted from corporate/group to leisure, with leisure now representing 55% of demand. Since 2020, corporate travel has plateaued at 90% of pre-2020 levels, with a 3% drop in 2025 compared to 2024. Group travel, after rebounding to 2019 levels by 2024, declined by 4% in 2025 through mid-September. Friday and Saturday now lead occupancy, reflecting leisure’s rise, while traditional business travel declines.
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  • 2 min

The ‘passive income’ myth of Airbnb hosting debunked: Global report reveals two-thirds of hosts also work full-time jobs

  • 10minhotel
  • 11 November 2025
Chicago, IL, 11 November —  A new study has debunked the myth of ‘passive income’ from short-term rentals, revealing that two-thirds (63%) of hosts are juggling full-time jobs alongside managing their listings. …
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  • 5 min

Have a break, have a Twix: Why declining brand awareness won’t slow hotel growth

  • Heather Sandlin
  • 11 November 2025
🏨 In Great Britain, five of the 10 best-known hotel brands saw a decline in awareness from 2017 to 2023, according to the Hotel Guest Survey. Awareness varies by age, with Baby Boomers at 64% and Gen Z at 43%. In some cases, Gen Z brand awareness reaches as low as 19%. Only 30% of Brits think hotels offer the best rates directly, with 54% preferring other booking sites. The focus should shift to converting awareness into consumer preference.
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  • 2 min

Hotel occupancy rises in September as Red Roses boost demand

  • Heather Sandlin
  • 11 November 2025
🏨 UK hotel occupancy surged to 85% in September 2025, spurred by England's Red Roses performing in the Women's Rugby World Cup. London saw occupancy rise to 87.2%, with room rates increasing from £157.76 to £164.61 UK-wide and £220.14 to £232.48 in London. Gross operating profits climbed from 41% to 41.8% in the UK. Despite pressures like rising costs, the hotel sector offset weaknesses in manufacturing and construction, as noted by RSM UK's Chris Tate and economist Thomas Pugh.
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Klook files for US IPO after strong revenue growth

  • Automatic
  • 11 November 2025
🗺️ Klook, a Hong Kong-based travel platform, filed for a U.S. IPO on November 11, 2025, reporting a 24% revenue increase in 2024, totaling $417.1 million. Amid post-pandemic tourism recovery, the World Travel and Tourism Council forecasts the sector to hit $11.7 trillion in 2025. Klook targets young travelers with its mobile-first model in Asia-Pacific, facing competition from Booking.com and others, while analysts highlight risks like profitability pressures.
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