Market Trends

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  • 5 min

Have a break, have a Twix: Why declining brand awareness won’t slow hotel growth

🏨 In Great Britain, five of the 10 best-known hotel brands saw a decline in awareness from 2017 to 2023, according to the Hotel Guest Survey. Awareness varies by age, with Baby Boomers at 64% and Gen Z at 43%. In some cases, Gen Z brand awareness reaches as low as 19%. Only 30% of Brits think hotels offer the best rates directly, with 54% preferring other booking sites. The focus should shift to converting awareness into consumer preference.
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  • 2 min

Hotel occupancy rises in September as Red Roses boost demand

🏨 UK hotel occupancy surged to 85% in September 2025, spurred by England's Red Roses performing in the Women's Rugby World Cup. London saw occupancy rise to 87.2%, with room rates increasing from £157.76 to £164.61 UK-wide and £220.14 to £232.48 in London. Gross operating profits climbed from 41% to 41.8% in the UK. Despite pressures like rising costs, the hotel sector offset weaknesses in manufacturing and construction, as noted by RSM UK's Chris Tate and economist Thomas Pugh.
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Klook files for US IPO after strong revenue growth

🗺️ Klook, a Hong Kong-based travel platform, filed for a U.S. IPO on November 11, 2025, reporting a 24% revenue increase in 2024, totaling $417.1 million. Amid post-pandemic tourism recovery, the World Travel and Tourism Council forecasts the sector to hit $11.7 trillion in 2025. Klook targets young travelers with its mobile-first model in Asia-Pacific, facing competition from Booking.com and others, while analysts highlight risks like profitability pressures.
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  • 2 min

Skift and Mews Report Highlights Shift From Room-Based Performance to Guest-Centric Measures

📈 Skift and Mews's 2025 report in New York highlights a shift in hospitality from room-focused metrics to guest-centric ones like Revenue per Available Guest (RevPAG). Ennismore generates over 60% of revenue from non-room sources. Mews platform saw a rise in non-room bookings from 1,179 to 2,223 hotels between 2024 and 2025, with reservations increasing over 230%. Technology, such as AI tools, enables tailored services, enhancing guest experiences and boosting long-term growth.
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  • 2 min

Grand Hyatt Singapore Digitizes In-Room Dining with Shiji

📱 Grand Hyatt Singapore's in-room dining underwent a major digital transformation with Stellaris Digital Dine, improving efficiency by routing 90%+ of orders digitally. This shift has saved approximately $3,600 in monthly labor costs and nearly eliminated errors, reducing mistakes from 5-10% to near zero. Menu updates now take 2-3 hours instead of three weeks, with 58% of dining revenue (July 2024–June 2025) from digital orders. The initiative supports sustainability by eliminating printed menus.
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  • 3 min

Why I’m on Social Media in the First Place

📅 Columbia, Missouri hosted the 3-day Main Street Summit & Capital Camp, attracting over 1,200 founders, investors, artists, and athletes. The event featured talks on business insights and personal values, including those by Tim Tebow. Sessions were across downtown venues like cinemas and theaters. Key insights included the need for real connection, the shift towards analog experiences, and the importance of taste in business. Next, Waco prepares for its Homestead Fair, expecting up to 20,000 attendees.
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The new map of travel demand

📰 Nov 10, 2025, travel executives anticipate a shift in 2026, driven by luxury growth and experiential trends. Affluent travelers boost demand despite a K-shaped economy, while middle-income groups cut back. Luxury redefined prioritizes uncrowded, sustainable destinations like Greenland and Bhutan. Cruise bookings surge for 2026, appealing to younger, first-time cruisers. Emerging destinations include Saudi Arabia’s Red Sea, Malta, and Tenerife. Travelers crave "sportscations" and slow travel, seeking cultural immersion and experience over material status.
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European business travel shows strong growth ahead

🗺 European business travel is forecasted to hit €441.6 billion by 2028, showcasing resilience amid economic challenges. In 2026, spending will grow 8.2% to €389.9 billion. Western Europe, led by Germany, UK, France, Italy, Spain, and the Netherlands, will dominate with 88% of spending. Business trips average €850.7, with the UK at €1,305. Rail travel is chosen by 38% of travelers. Also, 83% see travel as essential for objectives, yet remain cautious about AI in bookings.
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  • 13 min

How Hotels Are Protecting Profit in 2025 (Despite a 15% Revenue Miss) – Lindsey Goedeker & Sarah McCay Tams, Actabl [Sponsor Bonus]

📈 Actabl's webinar discussed the hotel industry's performance in H1 2025, revealing a 15% miss on the budgeted RevPAR of over $123, with actuals at $105. Despite this, operators maintained profitability with a minimal 0.2% change in GOP margin, thanks to agile labor management. Notably, resorts reduced housekeeping labor costs to $110 per occupied room, saving $300,000 annually. The upcoming Q3 report, releasing on November 13, will further explore these trends with metrics showing declines: Rooms revenue down 12%, ADR 4% below budget.
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