Stagnating Margins and Rising Labor Costs Challenge European Hotels Despite Revenue Growth
🏨 European hotels, 2025: Faced with stagnating margins despite revenue growth. Eastern Europe leads with TRevPAR up 6.5% and GOPPAR up 10.4%. Western Europe struggles with GOPPAR at 0.2%. GOP margins at 36.5%, showing no expansion. Labor costs are up 5% year-on-year. Wellness income grows by 4.7% to €10–€11 per room. Credit card commissions rise to €3 per room. Operational discipline, not demand growth, is crucial for future profitability.
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