Market Trends

1426 posts

Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

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80% of U.S. Host Cities Report Below-Forecast Hotel Bookings for 2026 FIFA World Cup, AHLA Finds

🏆 Washington, D.C. — The American Hotel & Lodging Association's FIFA World Cup 2026 Hotel Outlook highlights underwhelming hotel booking trends in U.S. host cities. 80% of hoteliers reported bookings below forecasts, with international demand suppressed by visa barriers and geopolitical issues. Only 25-30% of markets, like Miami and Atlanta, showed booking boosts. Kansas City reported 85-90% of bookings below expectations. Policies and costs add pressure in 11 cities, complicating the World Cup hospitality challenge.
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Americas Shows 5.3% Decrease in Hotel Pipeline Activity, Only Region with Decline in First Quarter 2026

🏨 Europe saw a 6.7% increase in hotel pipeline activity, totaling 456,023 rooms, with the UK leading in construction at 26,458 rooms. In Asia Pacific, total contracts rose by 1.6% to 982,629 rooms, led by China with 278,283 rooms. The Middle East & Africa experienced a 1.3% rise with 231,941 rooms, with Saudi Arabia at 51,513 rooms. The Americas declined by 5.3% to 878,114 rooms, with the US having 333,467 rooms.
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U.S. Hotels Report 5.9% Rise in RevPAR for March 2026, Driven by Strong ADR and Occupancy Gains

🏨 May 4, 2026, U.S. hotels showed strong year-over-year growth in March, based on CoStar's STR data. RevPAR increased by 5.9% to $108.99; ADR rose by 3.8% to $168.06; occupancy improved by 2% to 64.9%. San Francisco and Las Vegas outperformed national averages due to major events. RevPAR growth was noted in 19 of the top 25 U.S. markets, indicating widespread demand momentum.
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Choice Hotels Reports Record $340.6 Million Revenue in Q1 2026, With U.S. Room Openings Up 32%

💸 First-quarter 2026 highlights for Choice Hotels International, Inc.: Total revenue hit $340.6 million, with net income at $20.3 million and diluted EPS of $0.44. Adjusted EBITDA was $125.7 million. Global net rooms grew 1.7%, U.S. room openings increased 32%, and global franchise agreements rose 72% compared to 2025. U.S. RevPAR increased 1.8%. The global pipeline exceeded 77,700 rooms. Available liquidity was $474.0 million, and capital recycling generated $24.6 million.
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Wyndham Hotels Reports Record Development Pipeline with Over 2,200 Hotels and 259,000 Rooms in Q1 2026

🏨 Wyndham Hotels reported a record development pipeline of over 2,200 hotels as of March 31, 2026. System-wide rooms grew by 4%, driven by an 8% increase in US development contracts, totaling over 259,000 rooms. Net income was stable at $61m, with adjusted income up 9% to $73m. Adjusted EBITDA reached $156m, an 8% rise. Ancillary revenues increased by 21%. US RevPAR improved by 250 basis points against forecasts, supported by occupancy in Florida, Texas, and California.
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Choice Hotels Sees 14% Revenue Increase from SMEs in Q1 Despite Overall 0.8% RevPAR Decline Due to Hurricanes

💰 May 1, 2026, Choice Hotels International reported Q1 business travel revenue growth, driven by a 14% increase in SME-related revenue. Group revenue rose 9%, with demand from youth sports and local gatherings. However, RevPAR dropped 0.8% due to hurricanes affecting 20% of properties; excluding these, RevPAR grew 1.8%. Extended stays now make up 40% of the U.S. pipeline. The Choice Privileges program reached 75 million members. The full-year RevPAR guidance remains at a 2% decline to 1% increase.
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U.S. Hotel Industry Reports 8.5% Increase in RevPAR in Late April 2026, New Orleans Leads Gains

📅 April 19-25, 2026, ARLINGTON, Virginia—The U.S. hotel industry showed growth. Occupancy rose by 4% to 67.7%, ADR increased by 4.3% to $169.17, and RevPAR surged 8.5% to $114.45. Among top markets, New Orleans saw a 19% rise in occupancy to 73.7% and a 34.3% RevPAR increase to $155.18, while Las Vegas experienced a 17.8% ADR boost reaching $261.45. Notably, 21 of the top 25 markets reported RevPAR growth.
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U.S. Hotel Rooms Under Construction Decline 5.4% in March 2026, Continuing 15-Month Downward Trend

🏨 U.S. hotel rooms under construction decreased for a 15th consecutive month in March 2026, per CoStar. The construction phase had 136,990 rooms, down 5.4% from March 2025. Final Planning saw 247,728 rooms, down 9.3%, while Planning counted 333,467 rooms, down 7.3%. Luxury hotels increased by 4.5% with 8,039 rooms. The most rooms in construction were in the Upper Midscale segment, 40,179 rooms. The pipeline is still moving forward, particularly from earlier stages into construction.
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London Hotel Occupancy Drops to 74.8% in March Amid Middle East Conflict Impact on Travel

🏨 London hotel occupancy dropped from 76.3% to 74.8% in March due to Middle East conflict impacts on travel. UK-wide occupancy slightly increased to 73.6%. London's average daily rates rose 5% to £190.24; UK rates increased 3% to £136.78. Despite higher rates, London profits fell from 33.6% to 32.6% and UK profits from 30.1% to 29.5%. Inflation is expected to peak at 4%, impacting future bookings. Jet fuel shortages may reduce international travel.
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Uribe Schwarzkopf and Kengo Kuma Unveil Plans for 32-Story Qapital Tower in Quito, Completing in 2029

🏗️ Ecuador-based developer Uribe Schwarzkopf partners with Kengo Kuma & Associates to construct Qapital, a 32-story, 413-foot tower in Quito, set to finish in 2029. Located near La Carolina Park, it features 509 apartments ranging from 226 to 389 sq ft and amenities like a fitness center, cinema, and pet spa. Notably, the rooftop pool showcases a Fornasetti mosaic, marking the brand's first project in South America. Kuma draws inspiration from Andean geology for the design.
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