Market Trends

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Hospitality market trends and data: analysis, figures and insights to understand where the hotel industry is heading.

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  • 4 min

New Perspective: Thom Geshay Brings Management Expertise to His Role as AHLA Vice Chair

🏨 Thom Geshay, CEO of Davidson Hospitality Group since 1988, shares insights on hospitality trends and his role with AHLA. He highlights a divergence in industry performance across segments and emphasizes sustainability. Davidson focuses on specialized, full-service properties. AHLA's advocacy will gain momentum with events like the 2026 World Cup. Geshay’s leadership principles include passion, inclusivity, and risk-taking. His outlook for the industry is optimistic, with major events set to boost engagement and economic impact.
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Global Rescue Survey: 20 Percent of Travelers Plan More Trips With Longer Stays in 2026

🌍 2026, Lebanon, New Hampshire—Global Rescue's Winter 2026 Survey highlights evolving travel trends: 20% of travelers plan more trips with longer stays, while 11% favor longer stays but fewer trips. A notable 49% foresee no change. U.S. respondents (52%) expect trip stability, versus 40% of non-U.S. participants. Men (22%) lean towards extended trips more than women (16%). Travelers favoring longer stays seek cultural immersion, cost savings, and a less rushed experience.
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  • 7 min

Hospitality Is Eating Luxury’s Lunch and Leaving the Receipt on the Pillow.

🏨 Luxury brands are shifting focus to hospitality, as noted by Bain and Altagamma, emphasizing experiential value over conspicuous consumption. Omer Acar of Raffles Hotels states, "Luxury retail sells the dream but in hospitality, we deliver the dream." Aman Resorts in New York showcases this shift with urban tranquilly at premium prices. Julie Bramham, Diageo's MD, highlights a move towards experience-led value. Hospitality offers seamless, memorable experiences, driving consumer preference over traditional luxury goods.
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  • 6 min

The future of luxury hospitality: who will stand out, and why ?

🏨 The luxury hotel market, worth $112.4 billion in 2025, is projected to hit $219.1 billion by 2035, with a 7.7% annual growth rate. Economy hotels' revenue per room dropped 1.8% through August 2025, while luxury saw a 5.3% rise. In 2025, Four Seasons was the most admired hotel group, and Mandarin Oriental ranked top luxury brand. Rosewood Hong Kong was named the world's best hotel. Total US hotel labor costs reached $127 billion in 2025, up 15.3% since 2019.
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Europe travel demand remains steady despite higher costs

🗺 Feb 20, 2026 — European tourism in late 2025 showed strong spending growth despite high travel costs. International arrivals grew moderately, with increased focus on value-driven tourism. Emerging destinations in Northern, Central, and Eastern Europe gained traction, while traditional markets like France and Spain remained stable. Higher costs led to shorter stays and off-season travel, with strong autumn demand. In 2026, growth is expected from Asian markets, particularly China and India.
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U.S. inbound tourism decline continues into 2026

📊 Feb 20, 2026: International travel to the U.S. remained sluggish, with a 4.2% drop in overseas arrivals in January, marking nine months of decline. Visitor numbers are only 83.5% of 2019 levels. Declines were noted from Western Europe, Asia, Africa, and Oceania, with Asia and Africa seeing the steepest drops. Major source countries like China, India, Germany, France, and the UK reported fewer visitors. Policy uncertainties, like proposed visa-related social media disclosures, may deter future travelers.
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Global hotel pipeline reaches record highs

🏨 Feb 20, 2026: The global hotel construction pipeline hit a record with nearly 16,000 projects and over 2.4 million rooms. Dominated by the U.S. and China, which make up 62% of projects, rapid growth is also seen in India and Saudi Arabia. The forecast shows 2,600 hotels will open annually in 2026 and 2027. High-end segments and conversions are thriving, while emerging markets in Asia Pacific, the Middle East, and Africa see notable growth.
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U.S. Hotel Forecast Projects RevPAR Increase During 2026 FIFA World Cup

⚽ U.S. hotel RevPAR is projected to rise by 1.7% during the World Cup months, boosting overall growth in 2026 to 0.6% after a 0.3% decline in 2025. Host cities will see a 3.8% annual RevPAR gain, with 12.7% in June/July, compared to 11.9% in 1994. ADR is expected to increase by 1.6%. The forecast accounts for weaker international travel and anticipates occupancy growth from June 12 to July 4, 2026.
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New Report Finds Decline in TrevPAR and RevPAR at U.S. Hotels in 2025

📈 Q4 2025, U.S.: HotelData.com reports a decline in hotel performance. ADR fell from $181.52 in Q3 to $179.96 in Q4 (-0.9%), and RevPAR dropped 9.6% to $111.87. Year-over-year, 2025 saw ADR decrease 2.5% and RevPAR 6.3%. TrevPAR decreased 8.8% to $151.34. Budget assumptions exceeded reality, with ADR and RevPAR falling short by 3.8% and 5.0%, respectively. Performance varied regionally, with Northeast and West outperforming. Affluent spending sustained, while budget-conscious travelers cut back.
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Are hotels the anchor or accessory for branded residences?

🏨 Simon Allison, CEO of HOFTEL, opened the Hotel Investment + Development Event (HIDE) discussing the viability of branded residences. Sam Barrell from Marriott noted EMEA's emerging market status in contrast to the mature US market. Marriott separates underwriting for hotels and residences, preferring co-located models. Hilton's Dan Wakeling highlighted the rise of standalone models in Dubai and Miami. Licence fees range from 2-4% of gross development value. Developers focus on balancing brand credibility with commercial gains.
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