Market Trends

🏖 France, July 2025: National hotel occupancy rose by 2.3 points to 73.2%, but daily rates fell by 8%. Upscale hotels experienced a 5.7-point occupancy boost. The French Riviera hosted 55% international guests, with Americans spending €170 daily. Paris saw a 5.3-point occupancy rise due to American and Asian tourists. Provinces saw RevPAR grow: Normandy +12.6%, Brittany +9.2%. Cities like Paris and Lille faced -14.6% RevPAR declines due to heatwaves over 40°C, redirecting tourists to cooler destinations like Strasbourg and Rouen.

🏨 Luxury fashion brands are expanding into hospitality to create immersive lifestyle experiences in cities like Paris, Milan, Tokyo, and Miami. By 2025, notable examples include Armani’s residences in Dubai and Milan, and Bvlgari’s nine hotels in Tokyo, Rome, and Shanghai. Successful ventures like Bulgari’s cultural venue in Rome and Armani Hotel Dubai emphasize brand consistency and narrative coherence. Common failures arise from superficial decoration and lack of staff training. Authentic collaborations enhance emotional loyalty, media attention, and clientele access.

🏖️ In July 2025, Eurostat noted a rise in bookings via seasonal rental platforms, continuing from 2024. European hotels faced a 2.3% decline in RevPAR compared to July 2024, with a notable 5.4% drop in the economy segment due to a 4% decrease in average daily rates. Spain's RevPAR grew by 3.3%, while Greece led with a 15.4% increase, despite occupancy challenges. Italy and Portugal saw declines, with Italy's RevPAR dropping by 5.4%.

🍽 Saladplate, the official content hub for Informa Markets' Hospitality, Food, and Beverage portfolio, offers insights and trends in the industry. It provides weekly news, a monthly newsletter, and a bi-monthly e-magazine. The platform connects users to over 10,000 brands and products, alongside updates from more than 35 international trade events. It's a key resource for staying informed and connected in the hospitality sector.

📱 Born 1997-2012, Gen Z (ages 13-28) are tech-savvy, valuing authentic experiences over luxury. They favor boutique hotels, sustainability, and social responsibility. With 37 million Gen Z on TikTok, 32 million on Instagram, and 49.5 million on Snapchat, social media drives their travel decisions. 75% use phones for purchases. They demand fast service, personalization, and eco-friendly practices. Mews' mobile-first hotel solutions cater to these expectations, emphasizing digital convenience, instant service, and unique experiences.

🌎 Multi-day tours generated US$89 billion globally across 10,000 operators in 2019, reports Arival. By mid-2025, some operators are matching or exceeding pre-pandemic revenues. The market grew at a rate of 26.6% annually over the past three years, reaching $12.1 billion in 2024. Arival identified 50+ OTAs focusing on multi-day tours, releasing a detailed guide categorizing them into package tours, custom trips, and specialty experiences. The guide advises on commission models, typically 15-20%.

📈 Cap rates fell 9 basis points in H1 2025, per CBRE's CRS survey, with 200+ real estate professionals' input. Treasury yields were volatile, peaking at 4.8% in January, dropping to 4.2% by June. Tariffs announced April 2 affected CRE sales volume outlook; 16% of respondents expect it to be significantly lower. Cap rates have likely peaked, with respondents favoring the multifamily sector over industrial, retail, hotel, and office.

🏨 The Lodging Conference, held annually at the JW Marriott Desert Ridge in Phoenix, focuses on hotel industry trends. The industry is shifting from asset ownership and operations to specializing in franchising. JLL reports a 4.6 percentage point increase in global franchised hotels in the past 18 months, indicating a trend towards professionalization and growth of third-party management companies like Aimbridge. The change highlights a move from diverse operations to a singular, focused strategy.