Market Trends

🏨 In H1 2025, 123Compare.me found that 75% of hotel searches show lower prices on OTAs than hotel websites. Rate parity was achieved in only 22% of searches, worsening on mobile devices (38% undercut by OTAs). Hotels offered better rates in 45% of individual comparisons. Disparities are linked to OTAs managing payment flows and applying unauthorized discounts. For profitability, hotels must actively manage rate parity, review agreements, and enhance direct booking strategies.

🌱 By 2025, the UK's camping market is projected to generate $923.63 million, with a 3.64% annual growth expected through 2029, reaching $1.07 billion. For safe all-girls camping, choose accessible locations, research local wildlife, and ensure reliable transport. Stay connected with loved ones, plan inclusive activities, and prioritize self-defence. TorHoerman Law highlights Uber safety issues, urging thorough driver checks. Proper planning and safety measures enhance memorable camping experiences, fostering relaxation and bonding.

💸 BWH Hotels reported a 7% increase in total bedroom revenue, reaching £73.3 million for the first half of 2025, ending on 30 June.

🏨 Azora and the Ioannou family have partnered to develop Donkey Hotels in Greece, with the Ioannou family retaining 49.9% ownership. Donkey Hotels operates five luxury hotels, including four in Athens and one in Santorini. The partnership aims to upgrade properties and acquire new ones, driven by Greece’s booming tourism market, projected to be a top-five hotel investment destination in Europe by 2025. Azora has invested over 4.1 billion euros in hotels, managing 14,500 rooms globally.

🏨 Hospitality job postings for summer staff have decreased by 25% according to the Recruitment and Employment Confederation (REC).

🏨 Dallas leads the U.S. hotel construction pipeline at Q2 2025, with 199 projects and 24,497 rooms, followed by Atlanta, Nashville, Austin, and Phoenix. Austin showed a 10% YOY project growth. U.S. totaled 1,956 renovation projects (259,495 rooms). In the first half of 2025, 329 hotels (39,628 rooms) opened, with 406 more expected by year-end. Forecasts for 2026 and 2027 highlight Phoenix and Dallas as leaders with 27 and 35 new hotels, respectively.

📝 On May 13, 2025, in Garmisch-Partenkirchen, Bavaria, the BZT Annual Conference united tourism professionals. Georg Thanner of TrustYou delivered a keynote on redefining quality using review data. He emphasized the variability of quality perceptions and the importance of personal connections in service. TrustYou's analysis helps businesses with tailored service adjustments and strategic decisions. Real-world applications included monitoring hotel performance and influencing regional awards, highlighting the value of feedback in tourism quality management.