Market Trends - 10 Minutes News for Hoteliers - Page 66

3 min

J.D. Power: 2025 NAGSI Study Shows Hotel Guests Want Smart TVs, Good Hotel Mobile Apps

🛳 Hotel guests in North America are experiencing better value for their travel dollar in 2025, according to J.D. Power's study. Satisfaction improved due to enhanced guestrooms, with 72% using smart TVs, up from 39% in 2019. Hotel app users scored 699, 68 points higher in satisfaction. Luxury leader: The Ritz-Carlton (779). Problems affect 12% of guests, dropping satisfaction by 217 points. The study benchmarks 102 brands from 39,219 responses, spanning May 2024-May 2025.

3 min

EXTENDAM advances its hotel strategy in Madrid and Seville hotel markets

🏨 Madrid’s hotel, located 700 meters from Atocha Station, was sold post-2022 completion, featuring 230 rooms and 99 parking spaces, yielding a 19% IRR. In Seville, EXTENDAM plans a 184-room hotel in Nervión by early 2028, with amenities like a panoramic pool and BREEAM certification. Madrid and Seville are key markets with high RevPAR. The projects align with trends favoring connectivity and upscale offerings, emphasizing Spain’s strong tourism fundamentals and development potential.

Hotel guest satisfaction rises despite higher room rates: J.D. Power

🛌 J.D. Power's 2025 North America Hotel Guest Satisfaction Index reveals higher satisfaction despite record-high room rates. Satisfaction improved due to better room conditions, cleanliness, and amenities, with 72% of rooms featuring smart TVs. Mobile app users reported higher satisfaction (699 points) than non-users (631 points). Only 12% of guests had issues, which lowered satisfaction drastically. Top brands include The Ritz-Carlton and Omni Hotels. The study analyzed 39,219 guest responses from May 2024 to May 2025.

1 min

Small Towns, Big Dreams

🍴 The Pie Safe, run by family and friends, is known for its unique approach in Deary, Idaho. With ~20 staff, co-owner John organizes biannual summer and winter trips, fostering a familial relationship. Despite narrow restaurant margins, it has consistently been profitable. Beyond the restaurant, the family has revitalized Deary by restoring the train depot and opening a quilt shop and butcher shop, creating a comprehensive experience for visitors.

1 min

A Contrarian View on Personalisation in Hotels⛱️ | Vassilis Syropoulos

🌴 In summer, the idea of personalization in hotels is challenged. As people seek novelty during leisure travel, familiar experiences might not satisfy. Surprises and unfamiliar experiences create memorable moments. Brands delivering unique experiences, rather than familiar comforts, often provide the most talked-about visits. Is it time to rethink personalization in hospitality?

2 min

Saudi has record year for travel

🏖 Saudi Arabia's tourism industry achieved a record-breaking year in 2024, welcoming 115.9 million tourists. This included 29.7 million international visitors, marking an 8% increase from the previous year and a 70% rise from 2019 figures. March 2024 saw a peak of 3.2 million visitors, coinciding with the Formula 1 Saudi Arabian Grand Prix. International tourist spending increased by 19%, with visitors staying an average of 19 nights. Saudi ranks first among G20 nations for international tourist growth.

BWH Hotels drives membership through diversification, egalitarianism

🏨 BWH Hotels, a non-profit membership organization, generated $8.5 billion in global revenue last year. CEO Larry Cuculic, appointed in 2021, oversees 18 brands, including Best Western and WorldHotels. BWH operates 4,300 hotels worldwide and continues to expand with new projects in New York, Palm Beach, and Saudi Arabia. Significant acquisitions include WorldHotels in 2019. The company emphasizes flexibility, less prescriptive brand standards, and plans digital transformations under CTO Bill Ryan, hired in late 2024.

How Europe’s hotels thrive with smarter distribution

📈 Jul 8, 2025, Europe: A survey of 821 hotel executives from 18 countries reveals that 88% of hotels use at least two OTAs, boosting occupancy (82%) and profitability (74%). Direct sales channels are growing in importance for 68% of hotels. Independent hotels capture 85% of 133 million additional OTA-driven overnight stays. A Belgian study shows a 2.9 percentage point increase in return on assets for small hotels on Booking.com. 63% report reduced customer acquisition costs.

1 min

Health Tourism: Why Hoteliers Must Tap Into the Global Wellness Travel Boom

🏨 Health tourism is booming in 2025. Hotels must adapt to attract health-conscious travelers, increase revenue, and build loyalty. Wellness travel is a key trend, and properties can capitalize on this by offering specialized services. The emphasis is on staying competitive and meeting evolving guest expectations. Written by Vanshikha Dhar and featured on the Hotelogix Blog, this article highlights the importance of integrating wellness into hospitality offerings.

2 min

The Demographic Flip | Philippa Wagner

🕵️ In 2024, the global demographic landscape shifted as those over 65 outnumbered those under 15, a trend expected to double in 30 years, according to the WHO. This age group is redefining travel, seeking adventure and unique experiences. Despite their growing influence, the hospitality industry remains focused on Gen Z. As older travelers drive change, the question remains: will hospitality adapt to mindsets over demographics, creating spaces that reflect desires rather than age?

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