Market Trends

📈 In 2025, the hotel industry faced significant challenges, with a 6.3% drop in inbound international visits to the U.S., totaling 67.9 million. The year saw a 17.5% decline in global hotel transaction volume, with $24.5 billion in the first half. Leisure demand stabilized, while business travel was slower to recover. The World Cup in 2026, tax cuts, and AI advancements are expected to boost the sector. Marriott and Hyatt focus on conversions and lower-cost segments.

🏨 Hoteliers in Bristol are "cautiously optimistic" for 2026, despite financial pressures and rising costs. Adam Flint from the Bristol Hoteliers Association noted a strong Q4 in 2025, but a slow start is expected due to economic factors like the April living wage increase. Major events, including the Bristol Light Festival, Six Nations in Cardiff, and Cheltenham Festival, are expected to boost demand. The industry remains hopeful, yet wary of challenges.

🗺️ Japan, 2025: Over 40 million tourists visited, driven by favorable exchange rates and government policies. The JW Marriott Tokyo opened a 200-room hotel in October, featuring a Zen-inspired design and wellness amenities. Park Hyatt Tokyo reopened in December after renovations. The Ryokan Collection, founded in 2004, expanded to 53 properties, emphasizing authentic experiences. IHG expanded its Japan presence with 20 new properties, including luxury and midscale hotels, preparing for the World Expo. Japan's tourism and hospitality sectors are thriving.

🌎 LEBANON, New Hampshire—According to the Global Rescue Traveler Sentiment and Safety Survey, 65% of travelers prefer hidden gems over iconic attractions, with women (69%) and non-U.S. travelers (68%) slightly more inclined. History appeals to 75% of travelers, with U.S. tourists (78%) leading. One-third of Americans would pay $3,500 for a 3.5-hour supersonic flight to London, with women more hesitant (27%) than men (30%).

🏨 Hôtel Moderniste showcased a successful shift from corporate-centric clientele to a broader leisure audience through a strategic acquisition and conversion. The result? Enhanced direct performance, a balanced demand mix, and increased independence from online travel agencies (OTAs).

🌍 By 2026, Qatar evolves from a transit hub to a diverse travel destination. Key developments include improved infrastructure, diverse hotel offerings, and advanced travel services. The best time to visit is between November and March due to milder weather, with transportation options like Doha’s metro and rental cars enhancing exploration. Travelers should respect cultural norms, especially in public spaces. Doha features modern and historical attractions, with strategic trip planning recommended for an optimal experience.

🏨 UK hotel investment reached £5 billion in 2025, a 15% year-on-year decline from 2024 but 7.8% above the 10-year average. Q4 2025 investment surpassed £2 billion, up 40% from Q4 2024. Single asset transactions rose 68%, accounting for 85% of total investments, while portfolio transactions dropped to £750 million. London investments hit £3 billion, a 25% increase. David Kellett from Savills expects 2026 to build on late-2025 momentum.