‘Fundamental shift’ in Gulf visitor…
🗺️ Visitor preferences in the Gulf region are shifting, says a PwC Middle East and Mabrian Technologies study. The new "Stay Play Shop" framework emphasizes cultural connection and emotional engagement, advocating for dynamic, visitor-centric ecosystems. It highlights the importance of public-private partnerships and sentiment measurement. PwC's Nicolas Mayer and Philippe Najjar stress creating generational legacies, while Sonia Huerta underscores satisfaction metrics, aiming to enhance economic impact and visitor loyalty through integrated experiences.
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