Market Trends

🏨 UK hotels' occupancy increased from 82.7% to 83% in June year-on-year, while London's occupancy rose from 86.4% to 88.1%, nearing the 2019 June record of 90%. These figures highlight strong demand, though rising staff costs remain a challenge. Data source: RSM.

💸 Our Stockholm hotel transformed guest experience via a simple NPS system, yielding a 70% response rate, vastly higher than typical 20-30% from email campaigns. Daily, the front desk manager spent 15 minutes calculating NPS, ranging between 45-50, sparking team discussions for improvement. This "Big NPS" approach predicted online reviews, guided action, and boosted short-term and long-term profits by fostering daily operational excellence and consistent, satisfying guest experiences.

🏨 In H1 2025, 123Compare.me found that 75% of hotel searches show lower prices on OTAs than hotel websites. Rate parity was achieved in only 22% of searches, worsening on mobile devices (38% undercut by OTAs). Hotels offered better rates in 45% of individual comparisons. Disparities are linked to OTAs managing payment flows and applying unauthorized discounts. For profitability, hotels must actively manage rate parity, review agreements, and enhance direct booking strategies.

🌱 By 2025, the UK's camping market is projected to generate $923.63 million, with a 3.64% annual growth expected through 2029, reaching $1.07 billion. For safe all-girls camping, choose accessible locations, research local wildlife, and ensure reliable transport. Stay connected with loved ones, plan inclusive activities, and prioritize self-defence. TorHoerman Law highlights Uber safety issues, urging thorough driver checks. Proper planning and safety measures enhance memorable camping experiences, fostering relaxation and bonding.

💸 BWH Hotels reported a 7% increase in total bedroom revenue, reaching £73.3 million for the first half of 2025, ending on 30 June.

🏨 Azora and the Ioannou family have partnered to develop Donkey Hotels in Greece, with the Ioannou family retaining 49.9% ownership. Donkey Hotels operates five luxury hotels, including four in Athens and one in Santorini. The partnership aims to upgrade properties and acquire new ones, driven by Greece’s booming tourism market, projected to be a top-five hotel investment destination in Europe by 2025. Azora has invested over 4.1 billion euros in hotels, managing 14,500 rooms globally.

🏨 Hospitality job postings for summer staff have decreased by 25% according to the Recruitment and Employment Confederation (REC).