Market Trends

📍 May 27, 2025, global hotel rankings by MKG Consulting reveal aggressive growth and diversification. Marriott adds 123,000 rooms and reports a 4.3% RevPAR increase. Jin Jiang targets India, Europe, and China. Hilton adds 100,000+ rooms, while H World expands by 170,000 rooms. IHG acquires Ruby Hotels; Wyndham's pipeline is 58% international. Accor's profits surpass €1 billion, OYO adds 1,500 Motel 6 hotels, and Hyatt plans 138,000+ rooms.

🏨 May 27, 2025, at the Eastin Grand Hotel Sathorn, the 4th Hospitality Thailand Conference (HTC2025) emphasized future hotel design priorities. Hotels are moving from luxury to immersive, nature-integrated experiences, focusing on sustainability and community engagement. Christian Noret stressed local inclusion as essential, while Drew Anderson highlighted the importance of culturally sensitive, multi-generational spaces. Rory Brett advocated for Return on Experience (ROX) as a new success metric, shifting focus from aesthetics to emotional impact. Hybrid spaces must meet real emotional and functional needs.

🏨 May 26, 2025, Danica Smith, founder of Morningstar GX, interviews Billy Skelli-Cohen, CEO of Beaumier, on how emotions shape modern hospitality. Beaumier focuses on creating soulful stays by integrating emotional experiences into hospitality design, providing guests with meaningful connections. This approach redefines guest experiences, emphasizing the importance of emotional engagement in the hospitality industry.

🏢 In real estate asset management, professionals leverage market analysis and technology to enhance property value. They track tenant behavior and infrastructure growth, identifying opportunities in sectors like hospitality. Revenue is optimized by adjusting rents and creating income streams through underutilized spaces. AI is revolutionizing decision-making, with over 85% of companies planning to adopt it by 2026. Tools like Reonomy provide insights by aggregating data, helping asset managers make informed, profitable decisions.

🏠 Hospitality and real estate are intertwined, with real estate being the foundation for hospitality services. Successful hotels and resorts rely on strategic real estate choices, influencing growth, income, and value. Investors maximize returns by understanding trends like eco-tourism and business travel shifts. Professionals like Laetitia Dreux leverage hospitality expertise in real estate, identifying valuable assets. Efficient operations, pricing, and guest experience management are crucial in boosting property performance.

🏠 France, 2017: The coliving market took shape, exploding in 2019-2020. By 2023, coliving beds increased by 70%, totaling over 14,000, with nearly half in Paris. Though still niche at 0.2% of the rental market, it's growing fast. Globally, it's a $15 billion market in 2024, growing at 7.5% annually. Europe ranks third (20%) after Asia-Pacific (40%) and North America (35%). In France, 8,300 sites are projected by 2024, with €430 million invested in 2023.

🏨 European hotel industry trends in April 2025: RevPAR grew by 2.5% to €89.3. Budget segment occupancy increased by 2 points, while the economy segment stayed stable at +0.3 points. Austria led with an 18.1% rise in RevPAR, boosted by a 4-point occupancy increase and an 11.9% daily rate hike. Hungary saw a 12.3% RevPAR boost due to 2.9 points more occupancy and a 7.9% rate rise. The Czech Republic, hosting the Ice Hockey World Championships, grew occupancy by 4.3 points.

🏨 B&B HOTELS plans to open a 100-room hotel in Neustadt, Holstein by autumn 2025, integrating historic restoration with modern modular timber construction. The project reduces costs and construction time using prefabricated timber modules, produced sustainably by Timber One and hobb Holzveredlung GmbH. Emphasizing ecology and efficiency, the development meets B&B HOTELS' ESG standards and represents a forward-thinking approach to hotel development, supported by industry trends towards sustainable and economically viable construction methods.

📈 May 2025, the U.S. hotel industry experiences mixed results. Occupancy fell by 1.9% to 63.9%, yet ADR rose 1.8% to $161.28, with RevPAR slightly down by 0.1% to $103.11. San Francisco/San Mateo excelled, with occupancy up 14% to 69.6%, ADR up 20.5% to $227.44, and RevPAR up 37.4% to $158.36. New York's occupancy slightly increased to 84.8%. Detroit lagged, with a 2.3% drop to 57.4%.