The rise of ultra-luxury travel
✈️ In 2025, 82% of U.S. travelers plan to increase their travel spend. 92% define luxury travel as unique access to authentic experiences, while 96% believe travel agents are key to creating these experiences. With a focus on well-being, nearly all seek stress relief through spa and nature retreats, and 93% embraced slow travel last year, intending to continue. Payment ease is important to 95%, with 72% highlighting security concerns.
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